Amagi Metals Implements Shopping Cart Abandonment Campaign with the help of springbot

Amagi Metals, an eCommerce precious metals dealer that sells gold, silver, and other precious metal bullion to investors, collectors, and institutions worldwide, was no different. After transitioning their online store and launching with Magento in January, Amagi Metals needed a way to encourage prospects to complete their purchases. After discovering Springbot on the Magento Connect Industry Gold Partner page, Amagi Metals reached out to us to help them  recover lost revenue from cart abandonment.

To reclaim this lost revenue, Springbot suggested automating the process for cart abandonment retargeting by starting with an email sent three hours after abandonment. The email lists the product(s) left behind, has a single button for a call-to-action, and has Amagi Metals’ logo prominently displayed for branding purposes. The campaign was a huge success with results including:

•ROI of 2,230 percent for the overall email campaign,
•Average unique open rate 0f 34 percent and,
•51 percent of overall site revenue attributed to abandoned cart email campaign within a two month period.

 

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