Amagi Metals, an eCommerce precious metals dealer that sells gold, silver, and other precious metal bullion to investors, collectors, and institutions worldwide, was no different. After transitioning their online store and launching with Magento in January, Amagi Metals needed a way to encourage prospects to complete their purchases. After discovering Springbot on the Magento Connect Industry Gold Partner page, Amagi Metals reached out to us to help them recover lost revenue from cart abandonment.
To reclaim this lost revenue, Springbot suggested automating the process for cart abandonment retargeting by starting with an email sent three hours after abandonment. The email lists the product(s) left behind, has a single button for a call-to-action, and has Amagi Metals’ logo prominently displayed for branding purposes. The campaign was a huge success with results including: