Country Club Prep (CCP), an Atlanta based eCommerce retailer that sells preppy clothing and accessories, needed to create a scalable process to effectively and efficiently track revenue generated from online marketing efforts in preparation for back-to-school and holiday traffic. To accomplish this, Country Club Prep partnered with Springbot to implement strategies for accurate tracking of their marketing dollars.
Learn how Springbot helped CCP create a scalable plan that:
1. increased site traffic by automating the process for abandoned shopping cart retargeting,
2. launched targeted emails based on customer demographics and
3. used trackable link to know which products on social sites generated both traffic and dollars.