Ecommerce Marketing Platform Provider Helps Small and Medium Businesses Target Online Shoppers During the Busiest Day of the Year
Springbot Inc., which provides an eCommerce marketing platform to help online merchants grow their revenue, reports a successful Cyber Monday for their customers – surpassing even the staggering success of a record breaking day for online shopping.
According to IBM Corp., online retailers saw an average increase in Cyber Monday revenue of 21 percent over 2012. In comparison, Springbot customers exceeded the industry average with an increase in revenue of 86 percent year over year. Springbot customers are also reporting an average increase of 50 percent for their average order value and an average increase of 24 percent for their number of transactions.
Cyber Monday, often referred to as the Black Friday of the Internet, has been gaining traction as more shoppers opt to avoid the throngs of people at big box retailers and shopping malls and look for deals online instead. Recognizing this shift in consumer buying behavior, many eCommerce merchants are turning to companies like Springbot to help them better understand their customers and how to market to them in today’s competitive online market.
For Springbot customer Country Club Prep, an apparel retailer that sells preppy clothing and accessories, online sales nearly doubled compared to 2012. The company, which operates //www.countryclubprep.com, said a key contributor to their growth can be attributed back to successful marketing tactics – including emails, retargeting and social media.
“It’s great to see our merchandise resonating with shoppers,” said Matt Watson, cofounder of Country Club Prep. “We’ve worked really hard to provide an amazing selection of preppy merchandise, and the momentum we saw on Cyber Monday validates that effort.”
With Springbot’s ability to provide purchase history and demographic data, customers are using that insight to implement new marketing actions like custom segmentation, abandon shopping cart campaigns and personalization to optimize and track the consumer’s path-to-purchase.
“We’re excited about the growth of Country Club Prep as we continue to see a dramatic improvement in our online sales,” said Watson. “This has been a great year so far. Shoppers are eager to buy. For us, using Springbot allows us to target the right customer with the right message at the right time.”
Springbot delivers an eCommerce marketing platform to small and medium businesses (SMBs). Founded in 2012, Springbot is a Gold Industry Partner of Magento, an eBay company, and has combined the power of marketing automation and marketing analytics to deliver its Marketing RoboticsTM service. Our SaaS offering integrates and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.) eCommerce SMBs need to drive more traffic, conversions and overall revenue. Springbot helps eCommerce SMBs grow their revenue by taking smarter, data-driven marketing actions. For more information, visit //www.springbot.com/.