Archive for July 2014

Three Tips on How to Use Social Media Effectively for Customer Service

  Ready to do something really groundbreaking and revolutionary in social media marketing for your online store? Let me blow your mind with these two words: customer service. Time and time again, customers ask me how they can really utilize social media as a marketing tool that drives quality site traffic and ultimately increases revenue.…

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Three Benefits of Knowing your Store's Demographic Data

No store can be all things to all people. Instead, store’s must reach specific customers and satisfy their particular needs with the right messages at the right time. In order to run a successful online store, and stay competitive, you must identify your customers, what they want, and when they want it. The question is,…

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Understand the Importance of Revenue Attribution for Social Media

Although social marketing has since proven itself as a useful marketing tool to harness engagement, increase brand awareness, and provide customer insight, connecting it to ROI and attributing it to sales is not as straight forward. That’s we are breaking down what revenue attribution means, types of attribution and, of course, the importance of understanding…

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When it Comes to eCommerce, Social Marketing Matters

Retailers often ask me about the ROI of their social marketing efforts and whether or not it is working. Questions like, “Is my Facebook page actually driving sales?” or “Is all this tweeting really doing anything for my bottom line?” and even “Should I be on Pinterest and Instagram?” come up in my daily conversions with Springbot…

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M-commerce: 6 Mobile Trends Impacting eCommerce Stores

The goal of any eCommerce website is to drive increasing numbers of transactions – whether they be from a desktop, tablet, or smartphone. With the rapid rise in tablet and smartphone adaptation by online shoppers, there has been a huge surge in m-commerce retail sales. Unfortunately, many eCommerce stores still face significant barriers when understanding…

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