Archive for August 2014

Springbot Feature Spotlight: Pre Holiday Marketing Assessment

After years of eCommerce consulting, we still find plenty of business owners who rely heavily on sales generated from the holiday season, yet continually leave money on the table by failing to plan ahead. Why is this such a shock to us? Total eCommerce sales grew by 12% during 2013′s holiday season and are expected to…

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Springbot Feature Spotlight: Automated Data-Driven Recommendations

Happy almost Labor Day weekend! As you may recall, back in May, we released Springbot 2.0, an update to our dashboard based on customer input and feedback. Since then, we’ve delivered a number of new features to help you make your marketing campaigns a lot more engaging, easier to track, and of course help you…

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4 Ways Big Data is Impacting Online Retailers

Think the term “Big Data” is just another over-used term for 2014? Think again. The buzz surrounding Big Data is not unwarranted. In fact, eCommerce is on the verge of a big shift driven by the availability of Big Data. Not only does it allow retailers to gain deeper insights into their customer’s demographic, purchase history and social data, it…

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7 Tips to Manage Unexpected eCommerce Site Traffic

It might be hard to think about the holiday season with another four months to go. But the truth is, those four months are going to fly by, and before you know it, you’re going to be behind in your eCommerce holiday preparations. In this post, our friends from Tenzing share 7 tips on how…

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6 Tips to Help Small and Medium eCommerce Stores Compete

As an online store owner, you care about your site, the traffic you receive and of course sales. You want it to perform at the best possible level, attract more customers and generate more revenue. However, many small and medium eCommerce stores tend to lack the same name recognition and advertising budget needed to compete…

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Email Subject Lines: The Good, the Bad, and those Other Ones

How hard can writing an email subject line actually be? And does it even matter what you write? The answer is yes. Think about it. How many unread emails do you currently have in your inbox? 50? 1000? Or if you are like me, and are on every mailing list available, it’s in the ballpark…

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