Springbot, an eCommerce marketing platform designed for online stores, tapped Erika Jolly Brookes as its new chief marketing officer. Brookes will lead all brand, marketing, product management and communications programs aimed to help Springbot achieve accelerated growth, secure new partnerships and drive innovation.
Brookes has held numerous executive-level marketing positions with leading technology companies like Oracle, Vitrue, MindSpring, Earthlink and Rackspace. Before joining Springbot, she was vice president of strategy for Oracle Social Cloud. Brookes also led marketing and communications at Vitrue before it was acquired by Oracle in May 2012.
“Erika is a strategic technology marketer with a track record of driving growth,” said Brooks Robinson, co-founder and CEO of Springbot. “Her experience working in high growth SaaS businesses is a strategic fit for Springbot as we tap into the $2 trillion dollar business to consumer eCommerce market.”
“It is an honor to join an innovative company like Springbot, particularly given their market, customer and partner focus as well as inspiring company culture,” said Erika Jolly Brookes, CMO of Springbot. “I look forward to continuing Springbot’s momentum of building loyalty amongst our existing customers while engaging new customers for future growth.”
Springbot raised $6 million in its recent round of funding, led by TTV Capital and added Silicon Valley Bank to its group of investors, named Fintech innovator Mark Johnson to its board of directors, and relocated to an expanded office in Atlanta’s Midtown neighborhood.
In addition, Springbot increased its customer base by more than 500 percent over the past year and and announced new product integrations with Amazon, Shopify, Instagram and Hootsuite in addition to their Gold Technology level integration with Magento. Springbot also has a robust partner network that includes TowerData, Pixafy, NCR and many more.
Springbot delivers an eCommerce marketing platform to small and medium businesses that combines the power of marketing automation and marketing analytics to deliver its Marketing Robotics™ service. The cloud-based offering integrates and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.) eCommerce website owners need to drive more traffic, conversions and revenue. Springbot helps eCommerce merchants grow their revenue by taking smarter, data-driven marketing actions.
To learn more information about Springbot, please visit //www.springbot.com/.