Archive for November 2015

Magento 2.0: Magento #DropsMic on a New Era of Commerce at #MLAU15

[photo credit magento.com] On Tuesday, November 17, 2015, Magento held their user conference, MagentoLive Austrailia 2015, in Australia. You may have caught a few bits of the news on Twitter under hashtag #MLAU15, but in case you missed the full newsreel, we’ve got you covered. The #dropmic news is that Magento announced the general availability…

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What the 2015 Holiday Shopper Looks Like (and What That Means for 2016)

As the 2015 holiday shopping season approaches (Cyber Monday is only 13 days away!), consumers are already inundated with advertisements and various promotions from stores claiming to have the best deals of the year. There is conventional wisdom that marketers abide by for their holiday strategy, but it’s important to look at each year with…

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Feature Spotlight: Our New Customer Segmentation and Reporting Capabilities

Imagine you are the marketing manager for an online eCommerce store. It’s Friday afternoon and your boss emails you with a last minute request: “We are behind on our monthly revenue goal. I would like to figure out our top 3 buying segments and create an email campaign that targets them with an exclusive offer. Can…

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Springbot's Newest Feature Enables eCommerce Merchants to Easily Track Revenue and ROI Generated from Promotion Codes

Managing Coupon Codes from a Single Dashboard Improves Holiday Performance for Merchants Atlanta, GA (PRWEB) November 5, 2015  Atlanta – November 5, 2015 – In advance of the holiday season, as consumers expect and redeem more promotions, Springbot today announced a promotion code feature that will help eCommerce marketers identify the return on investment for…

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Springbot's New Feature Lets You Track Revenue, Cost, & ROI of Promo Codes

Remember the new upcoming feature for promo codes we talked about? It’s here! We’ve officially launched Promo Codes so you can track the total revenue, orders generated, revenue lost, average order value, and return on investment for each of the promo codes you use. This means you won’t have to spend hours manually calculating these…

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