Feature helps merchants offer personalized coupons to target segments and prevent abuse of offers
Atlanta – August 30, 2016 – According to a consumer report by Forrester, 59 percent of consumers say digital coupons are more likely to influence their purchase decisions when compared with other digital promotions. Yet, not all marketers have mastered the coupon code process or identified the right partners with whom to work with to execute successful discount strategies.
Springbot today launched Unique Coupon Codes, the latest upgrade to its core eCommerce marketing platform to provide merchants with the opportunity to personalize offers to customer segments. It also helps marketers restrict the distribution of coupon codes, learn about customers’ behavior and drive overall sales.
With this feature, Magento and Shopify customers can now easily manage campaigns through Springbot and use coupon codes in automated triggered emails. At the same time, the feature delivers faster access to key metrics needed to monitor and track the performance of codes across customer segments and marketing channels.
Merchants have long used generic discount codes, offered by Springbot, to drive website traffic and attract customers by offering light discounts such as five percent off or free shipping on total purchases.
While merchants can limit generic coupon codes by ad outlets and timeframe, one growing concern is the abuse of viral coupon codes. Unique coupon codes restricts abuse by providing store owners with control over the distribution and use of discount codes.
“In listening to our customers, we discovered a high demand for more control over coupon codes and the ability to better target buyers with a specific promotion,” said Erika Jolly Brookes, CMO at Springbot. “As online merchants prepare for the holiday season, the ability to personalize offers while providing more insights and control over the distribution of each coupon code puts merchants in the driver seat.”
In addition to more discount code parameters, Springbot’s Unique Coupon Codes help merchants target specific customer segments based on purchase behaviors and simultaneously run different promotions.
Now, store owners can easily reward their most loyal customers with unique promotions such as a free gift, deeper discounts or an exclusive offer. The same store can offer another customer segment, such as those that have never purchased but abandoned their shopping cart, a different promotion like ten percent off if they complete their purchase.
Springbot delivers an eCommerce marketing platform to small and medium businesses that combines the power of marketing automation and marketing analytics. The cloud-based offering integrates and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.) eCommerce website owners need to drive more traffic, conversions and revenue. Springbot helps eCommerce Shopify and Magento merchants grow their revenue by taking smarter, data-driven marketing actions.