SMB eCommerce marketing company offers holiday tips, video and webinars to help merchants attract holiday shoppers
Atlanta – September 29, 2016 – eCommerce sales in the U.S. are expected to jump nearly 20 percent this holiday season with digital sales surpassing 10 percent of total retail for the first time according to eMarketer’s holiday sales forecast. To help online store owners maximize their marketing efforts and drive even more revenue this year, Springbot today launched a Holiday Marketing Workshop with a full slate of recommendations and resources.
From email and social media campaigns to special promotions, online retailers are juggling multiple marketing activities during the holidays. With over 1,000 online retailers, Springbot is a trusted resource for online retailers looking to find the best email headlines to the latest online marketing trends for 2016. Merchants will find quick reads on the most popular holiday eCommerce topics such as how-to pieces on reaching the right holiday shopper at the right time, access to webinars on the best practices for web, Facebook and Instagram retargeting, and actionable tips to drive conversions using unique coupon codes to keep the marketing Grinch away.
This free online resource is packed with content designed to help the busy store owner properly plan and execute their marketing efforts prior to, during and post the holiday season. Tools include:
• Webinars on holiday strategies, tips and ideas for maximizing the season of selling
• Case studies featuring SMB online retailers
• How-to infographics
• Holiday whitepaper on the importance of omnichannel marketing based on data findings from Springbot’s platform data
“Studies show nearly half of shoppers start their holiday research and purchasing before Halloween, which means online retailers need to be readying their marketing plans now,” said Erika Jolly Brookes, CMO of Springbot. “With an array of possible marketing options available to merchants today, the Holiday Marketing Workshop is a valuable and accessible resource to help online retailers have their best holiday season yet.”
To access Springbot’s treasure trove of holiday marketing best practices and ideas, visit the Holiday Marketing Workshop. Additionally, follow along and join the conversation using #HolidaySprint on Twitter.
Springbot delivers an eCommerce marketing platform to small and medium businesses that combines the power of marketing automation and marketing analytics. The cloud-based offering integrates and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.) eCommerce website owners need to drive more traffic, conversions and revenue. Springbot helps eCommerce Shopify and Magento merchants grow their revenue by taking smarter, data-driven marketing actions.