Springbot introduces advanced enhancements to its Amazon Essential offering to help small retailers seamlessly sell direct-to-consumer on Amazon
Atlanta, Ga., November 2, 2016 – Nearly 90 percent of consumers will check Amazon at least once while holiday shopping, so it is crucial for eCommerce retailers to consider selling their products in the online retail giant’s marketplace. Springbot is introducing advanced enhancements to its Amazon Essential offering to help small retailers seamlessly sell direct-to-consumer on Amazon.
With this latest update, eCommerce merchants using Springbot’s Amazon Essential can match their stock against the same products in the Amazon catalog, compare listings, set competitive prices and list those products for sale. These feature enhancements bolster an existing set of capabilities that includes the following: Match, Publish, Optimize, Order Ship and Sync.
“The Springbot integration with Amazon simplifies the process by enabling me to match a product, compare listings against competing products, and optimize my listings quickly,” said Matt Sparks, co-owner of First Aid and Safety.
Springbot customers that use Amazon Essential typically experience a 17.5 percent increase in revenue, on average, in the months immediately following activation of the feature. Springbot’s reporting and analytics feature analyzes Amazon order information and provides real-time data to help stores increase sales. The integration with store data and inventory makes order management easy. From an accurate inventory count to shipping details and logistics, merchants have a central location for managing data and reports on orders, listings and more.
The Amazon Essential feature is included as part of the Springbot Pro package, which also offers a merchant the power of data-driven recommendations for smarter marketing automation with social marketing, email (including behavioral triggers), retargeting, and more.
“As the competition to catch consumers’ attention heats up this holiday season, small to medium-sized retailers are relying on smart data platforms to get their products in front of the right people, at the right place and the right time,” said Erika Jolly Brookes, CMO at Springbot. “Springbot’s integration with Amazon when paired with our total platform capability helps eCommerce merchants maximize their marketing efforts in what is arguably one of the most crucial times of the year for their businesses.”
To learn more about Amazon Essential by Springbot, visit: //www.springbot.com/schedule-a-demo-amazon-marketplaces/.
Springbot delivers an eCommerce marketing platform to small and medium businesses that combines the power of marketing automation and marketing analytics. The cloud-based offering integrates and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.) eCommerce website owners need to drive more traffic, conversions and revenue. Springbot helps eCommerce Shopify and Magento merchants grow their revenue by taking smarter, data-driven marketing actions.
Mary Rose Macaranas