Archive for March 2017

How to Use Digital Marketing to Generate More eCommerce Sales

Now more than ever, E-commerce websites can benefit from a diverse landscape of digital marketing campaigns. While each business should choose marketing efforts that are well-paired to their audiences and other metrics, in most cases, testing more than one type of campaign will be important to your overall success. We’ve created a cheat-sheet for you,…

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Springbot to Debut Email Capabilities at Magento Imagine Conference

eCommerce Marketing Platform now offers Analytics-Driven Product Recommendations, On-site Data Capture Functionality ATLANTA–March 28, 2017–Eighty percent of marketers say email is core to their businesses, according to Salesforce. Most importantly, intelligent email marketing and personalization drives notable improvement in revenue. Given the significant role intelligent email plays in retail marketing, Springbot has developed an enhanced…

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7 Ways to Increase Your Average Order Value

If your goal is to increase your eCommerce store’s profitability this year, one of the best ways to accomplish this goal is by increasing your average order value (AOV). Average order value measures the average dollar amount spent per order and is a key metric for understanding your customer’s purchase habits. How can you optimize…

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Springbot Integrates with BigCommerce to Help Online Retailers with Data-Driven Marketing

Expansion to BigCommerce increases Springbot retailer opportunity by 50,000+ Stores ATLANTA — March 22, 2017 — Springbot, an eCommerce marketing platform designed for online stores, has integrated with BigCommerce, a leading cloud-based commerce platform. Through the integration, BigCommerce stores gain access to a differentiated platform for automating and analyzing their marketing actions across email, online…

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Spring Cleaning Tips to Ramp Up Revenue in the Second Quarter

For some eCommerce merchants, the first few months of the new year are spent looking over last year’s data. Although this can help inform your current marketing plan, it’s important that you don’t forget about your goals for the coming quarter. To be successful in the second quarter, you need to be laying the groundwork…

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3 Email Capture Pain Points and How To Alleviate Them

As an online retailer, you are very busy trying to promote the latest products, stay ahead of the competition, and fighting to attract new customers online.  You know that capturing email addresses of potential customers to add them to your marketing funnel is critical to increase sales, but what about when things go wrong? In…

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Better UX Means Higher Conversions for Your eCommerce Site

Presently, in the year 2017, almost every prominent retailer has an online presence. What is more insightful is that new emerging companies are strictly choosing to only have an online presence. As more customers look towards eCommerce sites to satisfy shopping needs, retailers need to ensure their UX (user experience) design is keeping and converting…

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How to Refresh Your Email Marketing with Loyalty

There are two things that drive any business: customer acquisition and customer retention. In a nutshell, customer acquisition refers to turning complete strangers into purchasing customers, and customer retention is about turning those first-time customers into repeat purchasers.  However, while these goals have often been viewed as two sides of the same coin, retention marketing…

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How to Run a Social Media Contest that Generates Results

Have you ever run a social contest? You’ve probably seen other brands and influencers run social media contests – you’ve also probably seen how wildly effective they can be! Social contests are a simple, inexpensive way to create more engagement from your existing fan base, as well as drive new followers & fans to your…

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6 Tips for Refreshing Your Product Pages

When was the last time you updated your product pages? If you can’t remember, then it’s time to breathe new life into them so that you can convert more visitors into customers. Your product pages are how you showcase your products and entice consumers to make a purchase. If your product pages are stale and…

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