Holiday Tips & Tricks

eCommerce Marketing: How to Tailgate for the Holidays Like a Pro

Last year, online holiday spending accounted for a whopping $122.9 billion, according to data from the National Retail Foundation. This greatly exceeded the marketing prediction of $110 billion, set earlier in the year. That’s a healthy increase of 12.6 percent from the preceding year. The upcoming holiday season looks just as bright for online retailers,…

Read More

4 Strategies for Maximizing Loyalty Programs for Holiday Shoppers

If you’re in eCommerce, the holiday season is no doubt one of the busiest times of the year for you. It’s not just about managing new customers, a hectic shipping schedule, or increased web traffic, either. Your to-do list is most likely a mile long right now, just as it is every year. Don’t let…

Read More

Top 5 eCommerce Optimizations for Record-Breaking Holiday Revenue

When you’re in eCommerce, the holiday season is about a lot more than finding the perfect gift for everyone on your shopping list or making sure the holiday turkey doesn’t turn out too dry. It’s also one of the busiest times of the year for you from a business standpoint. In fact, online sales are…

Read More

The Importance of Reminding Shoppers of Shipping Cutoffs

The holiday shopping season will be over in a few short weeks, the last-minute shopping rush has begun – that final push that finds everyone trying to snag last-minute gifts and catch up if they’re still behind. Those last days can be extremely hectic, especially for online retailers. If you’re running an eCommerce store, it’s…

Read More

Update Your Automated Triggered Emails with a Holiday Message

If you’ve already embraced automated triggered emails as a marketing strategy for your company, then you know how effective they are when it comes to capturing revenue and building loyalty with your customers. Sending exactly the right personalized message to your customers at the ideal time can help assure them that they’re valued and considered.…

Read More

6 Quick and Dirty Tips for Creating a Holiday Shopping Guide

While there are many incredibly useful tools your business can use to make the most of the holiday shopping season, it’s hard to beat a well-crafted holiday shopping guide. After all, this time of year can get incredibly hectic for even the most level-headed shoppers. A little extra help and inspiration is something people can…

Read More

6 Email Marketing Tips for Black Friday and Cyber Monday

It’s almost that time again! Black Friday and Cyber Monday are right around the corner. Last year, we found in our data that email campaigns drove 54% of revenue during November and December, making it the top marketing channel for our eCommerce stores. If you haven’t completely finalized your marketing strategies in preparation for the…

Read More

How to Create Holiday Shopping Boards on Pinterest

Pinterest was made with planners and brainstormers in mind. The entire interface is an organizer’s dream with its ability to create multiple themed boards. Naturally, it’s a go-to social media platform when it comes to holiday planning, and many users do visit the site with a shopping mentality. As an eCommerce marketer, you’ll definitely want…

Read More

Amazon Essential by Springbot Helps Drive Revenue for Online Merchants this Holiday Season

Springbot introduces advanced enhancements to its Amazon Essential offering to help small retailers seamlessly sell direct-to-consumer on Amazon Atlanta, GA (PRWeb) November 2, 2016 Atlanta, Ga., November 2, 2016 – Nearly 90 percent of consumers will check Amazon at least once while holiday shopping, so it is crucial for eCommerce retailers to consider selling their products…

Read More

Webinar: A Retailer's 30-Day Cyber Monday Marketing Plan of Action

The official term for this time of year is crunch time for eCommerce retailers, and it stems from the fact that Cyber Monday is a stone’s throw away. You may fee like you’re behind in planning your promotions, building content, and pre-marketing to customers, but there are actually a host of things you can do in the…

Read More