Holiday Tips & Tricks

Tips From Big Brands: Brilliant Holiday Marketing Campaigns That Outshine the Competition

It’s the most wonderful—and the busiest—time of the year, especially if you run an eCommerce business. eMarketer predicts online sales to climb 16.6 percent during the 2017 holiday season and online sales hit a record-breaking $2.87 billion this year on Thanksgiving day. Needless to say, eCommerce competition is stiff and every online retailer is trying to get its…

Read More

Providing the Best Omnichannel Experience for Holiday Shoppers

omnichannel holiday marketing

  Successful omnichannel marketing can be a challenging thing to master, but as an eCommerce business, it’s our job to overcome obstacles and improve the shopping experience for our customers. With the holiday season upon us, consumers will be in a shopping frenzy, bouncing from multiple devices and platforms to ensure that they get the…

Read More

Start Maximizing Your Data Today to Attract More Holiday Shoppers

holiday shopping data

Once again, it’s that time of the year when shoppers are locked into buying mode. Is your online store prepared to capitalize on the seasonal shopping frenzy and attract more holiday shoppers? To drive more holiday revenue, give yourself the gift of data. We’re willing to bet that you have a goldmine of information that…

Read More

2018 eCommerce Trends: Looking Beyond the Holiday Season

2018 eCommerce Trends

Many digital marketers spend weeks leading up to the holiday season putting the finishing touches on their holiday marketing campaigns. With eCommerce sales expected to reach $114 billion between November and January this year, it’s only logical for you to be hyper-focused on your eCommerce performance over the coming weeks. If you’re ready to grow…

Read More

eCommerce Holiday Shopping: Drive Revenue with Live Chat

Online shopping has come a long way in recent years, but eCommerce retailers still face a few challenges this holiday season. One brooding issue is overcoming obstacles that stand between a potential customer and their path to purchase. What if we told you there is a simple way to stop holiday shoppers from abandoning their carts? …

Read More

eCommerce Holiday Survival Guide

holiday survival guide

The holidays summon joyful feelings, but they can also bring a hefty dose of stress — especially if you’re an eCommerce business. Between prepping your pay-per-click (PPC) campaigns, testing your website, reviewing your marketing data and creating holiday-themed landing pages, it’s understandable if you’re feeling a bit overwhelmed. You’ve put a lot of thought into…

Read More

eCommerce Tips for Savvy Holiday Shipping

holiday shipping

Have you been keeping tabs on eCommerce shopping trends lately? With online sales predicted to reach up to $443 billion by the end of the year, there’s no denying the steady shift towards online spending. As the holidays creep closer, what steps have you taken to make sure your online store is prepared for the…

Read More

Five Ways to Prepare your Site for Holiday Traffic

holiday marketing

If this year’s solar eclipse frenzy taught us anything, it’s that sudden surges in traffic can lead to complete chaos if proper precautions aren’t in place. As an online merchant, you can expect similar spikes in web traffic this holiday season. It’s important to begin prepping your eCommerce site now to avoid potential traffic jams…

Read More

eCommerce Holiday Marketing: Mastering PPC Campaigns

ecommerce holiday marketing

Is your pay-per-click (PPC) strategy ready for the upcoming holiday season? We don’t mean to alarm you, but there are only two months left until we reach the height of holiday spending. Given that nearly half of eCommerce marketers plan to launch holiday campaigns before October, we guarantee your competitors are prepping early this year.…

Read More