Partner Advice

Four Trends in eCommerce to Keep You in the Black

(Source: https://unsplash.com/photos/c9FQyqIECds) Now that the 2017 holiday shopping season has come and gone, it’s the perfect time to reflect on brick and mortar retail sales, as well as eCommerce sales, to see if this past year’s numbers lived up to the hype (or lack thereof). Traditionally, Black Friday, or the day after Thanksgiving, has been…

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Five Focus Areas to Turn Data into Actionable Results

The days of wondering what your customers are thinking are long gone, thanks to the mass adoption of analytics and tracking software. Now, you can sort through seemingly endless rows of data to keep tabs on exactly how your customers are browsing, interacting and converting (or not). It can understandably be a bit overwhelming when…

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Five Easy Ways Retail Marketers Can Bridge the Online and In-Store Experience

For the first time ever, consumers are now purchasing more online than in stores. To some customers, shopping online is a no-brainer. Thanks to speedy delivery options, they can still receive products quickly without the long lines and crowds, especially during the holidays. But for others, nothing beats the brick-and-mortar retail store. Some might need…

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How to Interpret Your Site Traffic Audience Data

Google Analytics is widely deployed and extremely helpful to business owners, marketing managers and others with a vested interest in the success of a website. However, many businesses and organizations neglect to review and interpret the data that they’re collecting because they aren’t familiar enough with the resources that are available to them. We’ve begun…

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The Top 7 Sales Tax Myths and Misconceptions

A lot of rumors and myths swirl around U.S. sales tax, and there’s a good reason for that. Forty-five U.S. states have sales tax, and each individual state makes their own rules and laws. To add insult to injury, states aren’t always great about letting business owners know how to stay compliant. Today I want…

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Sales Tax for Online Sellers, Demystified

I’m willing to bet you didn’t start selling online because you were super excited to navigate the wild world of sales tax compliance. Just like bookkeeping or counting inventory, collecting and filing sales tax is one of those business hassles that you have to attend to. To make matters worse, there’s no national sales tax,…

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Practical Guidelines for Best Days and Times to Post to Social Media

Posting at the right time of day is crucial to the success of your social post and ultimately, your brand. Essentially, the goal is to have your post viewed by as many users as you possibly can. Looking for that optimal time period to post will help you receive exposure. Abiding by best practices will…

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7 Tips for Turning Last Year’s Holiday Data Into 2016 Success

This month, we teamed up with AdRoll for our webinar “Have Your Best Holiday Season Ever: How Data from Other SMBs Can Help“. It was packed with vital tips and information retailers need to have their most successful holiday selling season ever! Our presenters Elliott Walker from AdRoll, and our very own Amber Haack and Erika Jolly Brookes from Springbot gave…

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How to Balance Technical SEO and Good Content Writing

Many merchants and marketers alike find themselves wanting to know which Search Engine Optimization (SEO) factors will have the biggest effects on their website. This information could help businesses to focus SEO efforts where they’ll get the most bang for their buck. The answer is, as you may imagine, a bit more nuanced. Overwhelmingly, there…

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Springbot + AdRoll Webinar: How Data From Other SMBs Can Help Your Holiday Marketing

What channels are going to be important for your store this holiday season? When should you start running your campaigns? How should you communicate to shoppers before and after December? These questions are crucial to your holiday marketing strategy, and we’ll be answering them and more in our upcoming webinar that we’re co-hosting with AdRoll.…

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