Data-Driven Marketing Features

Springbot integrates with Magento and Shopify to deliver the power of Big Data with marketing automation and marketing analytics to small and medium businesses (SMBs) so that eCommerce merchants like yourself can start to increase conversions and grow revenue.

Do

Execute marketing actions, like sending a segmented email newsletter, posting to Twitter, creating automated triggered email campaigns, launching a retargeting campaign with AdRoll, selling directly on Instagram and much more.

View

We’ll gather the results of your marketing actions so you can see their direct impact on your store’s traffic, conversions and revenue. The springbots will even show you which products and marketing campaigns are performing best.

Manage

Update your account settings and integrate all  the marketing tools you are using to Springbot for full control of your store’s marketing channels within one comprehensive, and very easy to use, platform.

Springbot Features

Marketing Dashboard

Data-Driven Marketing Recommendations

We identify problem areas in your eCommerce store (such as abandoned carts or low email click-through rates) and walk you through opportunities to drive more traffic, conversions, and revenue.

Revenue & ROI tracking

View exactly how much traffic, conversions, and revenue are generated from your marketing campaigns and the marketing actions you take.

Channel Attribution

See how each marketing channel (email, social, online, retargeting, etc.) is performing in real-time.

Product Conversion Reports

Track the performance of every product in your store’s catalog based on views, sales, abandoned carts, conversions and more.

Personalization

Demographic Data

We give you your customers’ demographic data (like age, gender, income and more) to provide you with a comprehensive understanding of who your marketing efforts should be directed towards.

Social Data

Cultivate deeper insights with data from your customers’ social media profiles, like who is on Twitter and Facebook.

Customer Segment

Get to know your customer base with our pre-built customer segments – including insights like gender, age, household information, location, and much more.

Custom Segmentation

Create your own customized customer segments to implement highly personalized marketing campaigns that fit the needs of your marketing campaigns.

Email Marketing

Mailchimp Integration

Our integration with MailChimp allows you to easily send segmented personalized emails that result in an increased ROI and more conversions. We also give you insights into your emails by making all of the links trackable so you can see how much site traffic is generated from each email, track every purchase made from every email you send and understand which customer segments are purchasing from this channel and what products they are buying.

Constant Contact Integration

Our integration with Constant Contact allows you to easily send segmented personalized emails that result in an increased ROI and more conversions. We also give you insights into your emails by making all of the links trackable so you can see how much site traffic is generated from each email, track every purchase made from every email you send and understand which customer segments are purchasing from this channel and what products they are buying.

3rd Party Email Integration

With Springbot, you can continue to create and send your email campaigns directly through your email service provider, we just help make every email trackable. You can also use all the customer and custom segments in your Springbot dashboard to send more personalized emails.

Automated Triggered Emails

Our automated triggered emails are powerful marketing tools because they are always relevant and timely. With Springbot, you can create, send and track performance and revenue data for abandoned cart emails, welcome emails, after purchase emails, anniversary emails, and win-back emails.

Social Marketing

Hootsuite Integration

Use Hootsuite to schedule and organize your social media? No need to move everything over to a new platform. We are fully integrated with Hootsuite to enhance your content creation and analytics. We’ll track your published content for revenue attribution and provide you with content suggestions based on your store’s data.

Instagram

Easily transform your Instagram account into a social storefront that drives social engagement and sales. We’ll help you create a landing page with featured products to add to your profile’s bio section to reduce the amount of steps to checkout from Instagram.

Twitter

Do you know how much traffic and revenue is generated from every tweet? Do you know which of your customers buy from Twitter and what products they are purchasing? The springbots do. We integrate with Twitter to help you schedule tweets from your Springbot dashboard and then track revenue generated from Twitter. You can even tag your tweets by “funny” “informational” and more, so that you can start to get an understanding of which types of content better resonates with your audience.

Facebook

Do you know how much traffic and revenue is generated from every Facebook post? Do you know which of your customers buy from Facebook and what products they are purchasing? The springbots do. We integrate with Facebook to help you schedule posts from your Springbot dashboard and then track revenue generated from Facebook. You can even tag your posts by “funny” “informational” and more, so that you can start to get an understanding of which types of content better resonates with your audience.

Pinterest

Save time with Springbot’s Pinterest integration and directly schedule pins from your dashboard and track which pins are leading to sales, and which ones are not.

Social Calendar

Quickly schedule all of your social posts from Springbot for the day, week, or month and get recommendations for content to post based on your store’s data.

Online Ads

Retargeting with Adroll

With AdRoll, you can re-engage visitors who view but don’t purchase your items by showing them a display ad on the web, mobile, and social. Thanks to Springbot’s integration with AdRoll, you’ll see a full analysis report of ad performance directly within your dashboard.

Trackable Links

View the performance of links you share through email, social, web, mobile, blogs and more by creating trackable links from your Springbot dashboard. We’ll automatically make all links trackable in the email campaigns and social posts you create through Springbot, and now you can make any other links trackable with our Trackable Links tool.

Marketplaces

Amazon

With Amazon Marketplaces by Springbot, you can match your store’s products, set pricing, optimize every listing to win the Amazon Buy Box, as well as seamlessly manage product listings, inventory, and shipping updates.

Service and Support

Plugin Activation

After sign up with Springbot, we introduce you to our Magento or Shopify installation experts who do all the heavy lifting by installing Springbot to your eCommerce site. It’s as easy as 1, 2,3!

Onboarding and Training

Once we install Springbot on your site, you are assigned your very own (and very knowledgeable) Customer Success Specialists. Your Customer Success Specialist will guide you through your dashboard and help you get up and running so you’ll get the most out of Springbot. With every new feature that is released (we’re constantly making the platform more powerful), we’ll fill you in and show you how to use them.

Daily Activity Reports

With our nightly emails, you get a daily automated report of your site’s performance, including sales, successful marketing campaigns and recommendations of how to improve conversions for the next day.

Continued Support

Even after you have completed your onboarding and training with Springbot, you’ll have your very own Customer Success Specialists who will promptly answer all of your questions about Springbot and marketing automation via phone or email.

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