“Through Springbot’s customized recommendations on which marketing actions to take paired with customer insights, we’ve been able to learn more about our customers’ behaviors to better meet their needs.”

– James Smith, Founder, 1st in Coffee

1st in Coffee uses real-time data and behavior tracking to expand how they market to customers.

30% increase in AOV for email campaigns

44% of repeat buyers from email campaigns

14% of total revenue came from repeat buyers who purchased from email

Background

1st in Coffee is a trusted supplier of high-end coffee and espresso machines. Their machines and accessories range from consumer to high-end, professional grade and after a dozen years on the same website platform, 1st in Coffee knew it was time for a serious website refresh.

The reason? The existing site had become unmanageable and enhancements became increasingly costly. After reviewing solutions, 1st in Coffee selected Magento as their new eCommerce platform and worked with Redstage to design and upgrade their hand-coded ASP based website.

Delighted with their new website, 1st in Coffee recognized it also needed assistance with their overall marketing strategy. Through Magento, 1st in Coffee had access to Connect, the massive extension community, including applications like Springbot, a Magento Gold Partner and an eCommerce marketing platform exclusive to Magento stores.

Springbot Solution

Seeking a consolidated marketing approach, 1st in Coffee implemented Springbot for better insights into their email campaigns. After launching Springbot, they saw a 30 percent increase in average order value from revenue generated from their email campaigns. Even more importantly, 1st in Coffee now knew email outreach was their strongest marketing channel and was able to understand success metrics beyond open rate.

In addition, 1st in Coffee was able to schedule automated email responses including after purchase thank you emails and abandoned cart reminder emails. With an automated tool and access to customer data, the team went beyond the once a week email blasts to scheduling customized coupon offers based on customer data, abandoned cart reminders and thank you emails.

Results

“Without an automation tool or email insights into our customers, our marketing efforts were limited to untargeted email blasts,” said James Smith, founder of 1st in Coffee. “Through Springbot’s customized recommendations on which marketing actions to take paired with customer insights, we’ve been able to learn more about our customers’ behaviors to better meet their needs.”

Using Springbot’s marketing dashboard, the team has seen a 30 percent increase in average order value (AOV) for email campaigns. Through the recommendations and insights, 1st in Coffee discovered 44 percent of repeat buyers came from emails and 14 percent of the total revenue came from repeat buyers who made a purchase via email.

Most importantly, Springbot helped 1st in Coffee expand how they market to their customers. With access to real-time data and behavior tracking, the team now has the ability to utilize their demographic and purchase data to better communicate with customers.

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