“Working with Springbot has allowed us to analyze the people we are reaching which enables us to better prioritize our messages for various marketing channels.”
– Matt Watson, co-founder, Country Club Prep
Country Club Prep (CCP) is an Atlanta based ecommerce retailer that sells preppy clothing and accessories – offering the best designers available on the market today. While overall sales were successful, CCP found it increasingly difficult to track their marketing efforts.
To ensure their efforts were delivering a positive ROI, CCP needed a scalable plan before back-to-school and holiday shopping. In March 2013, Country Club Prep sought to revamp its marketing efforts by developing a better way to track revenue and ensure their efforts were delivering ROI. To accomplish this, Country Club Prep partnered with Springbot to implement strategies for accurate tracking of their marketing dollars.
After performing a deeper analysis the Springbots, our automated army of marketing robots, set a course of action that would effectively and efficiently track revenue generated from their online marketing efforts. This allowed CCP to take more marketing actions than ever before. The plan was simple – increase site traffic by automating the process for abandoned shopping cart retargeting, create targeted emails based on customer demographics and implement the use of trackable links. These links enabled CCP to know which products posted on social sites generate both traffic and dollars.
Tracking each marketing action from click to conversion to revenue and ROI is the cornerstone of what we do. “Working with Springbot has allowed us to analyze the people we are reaching which enables us to better prioritize our messages for various marketing channels,” said Matt Watson, cofounder of Country Club Prep. “For example, we now know that we typically have a higher conversion rate on Facebook than other social sites. Springbot has even given us insight into what the product price threshold for Facebook is – allowing us to post products that will interest our Facebook audience and allow us a higher conversion rate.”
As a result, CCP increased its site traffic by 912% in a five month period – resulting in an increase in revenue of 3X. Now Country Club Prep has the freedom to continually adapt to new online market conditions. So what’s next? “Springbot has shed new light in the retargeting space for us and we see it as an exciting avenue for potential
revenue,” said Watson.