Posts Tagged ‘Ecommerce Marketing Tactics’

7 Ways to Boost Engagement with Your Email Marketing Campaign

marketing strategy

It’s no secret that email is one of the most powerful marketing channels for eCommerce marketers. Whether you’re trying to build meaningful relationships with customers, generate buzz over a new product, or increase sales, email is the clear winner for small- to medium-sized businesses (SMB). You’ve probably heard this all before, which is why it’s…

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4 Essential Email Segments to Improve Your Campaign Performance

multiple segments sending email

These days, few marketers will argue that email marketing works. We all know it does, which is why the conversation has shifted toward a single question: How can we improve the performance of our campaigns? That’s where email segments come into play. Think about it; your subscribers are made up of people with unique tastes…

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Why Email Is Still King

Responding on business e-mail.

As most digital marketers know, the online marketplace changes fast. Marketing tactics that were once effective can become obsolete in the blink of an eye. Despite rapidly changing trends and technologies, email is the one marketing channel that continues to outperform the rest. According to a 2017 Email Marketing Industry Census, email marketing earned the…

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7 Ecommerce Marketing Tactics that Turn Shoppers Into Buyers: Tip Three

Welcome back to the third installment of our blog series that focuses on how to increase conversions for your eCommerce store.  Today we are going to focus on the importance of site optimization and site performance, a crucial tactic as we approach the holiday buying season. Site Optimization While not necessarily a specific marketing tactic,…

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7 Ecommerce Marketing Tactics that Turn Shoppers Into Buyers: Tip Two

Welcome back to our newest blog series where we highlight various eCommerce marketing tactics that you can (and should) implement in order to turn site visitors into bonnified buyers…especially as we approach the busiest shopping time of the year. This week, we’re going to focus on a tip that helps build trust to increase conversions. Why…

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