Posts Tagged ‘email marketing’

7 Ways to Boost Engagement with Your Email Marketing Campaign

marketing strategy

It’s no secret that email is one of the most powerful marketing channels for eCommerce marketers. Whether you’re trying to build meaningful relationships with customers, generate buzz over a new product, or increase sales, email is the clear winner for small- to medium-sized businesses (SMB). You’ve probably heard this all before, which is why it’s…

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Simple Ways to Use Data to Grow Your New eCommerce Business

data-driven ecommerce marketing

Launching an eCommerce site is a big achievement, but the work has only just begun. As a new eCommerce merchant, it’s crucial for you to get a handle on your marketing data and understand how to leverage it to grow your online store. Analyzing your data can feel overwhelming, especially with how much information we can collect…

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4 Essential Email Segments to Improve Your Campaign Performance

multiple segments sending email

These days, few marketers will argue that email marketing works. We all know it does, which is why the conversation has shifted toward a single question: How can we improve the performance of our campaigns? That’s where email segments come into play. Think about it; your subscribers are made up of people with unique tastes…

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Why Email Is Still King

Responding on business e-mail.

As most digital marketers know, the online marketplace changes fast. Marketing tactics that were once effective can become obsolete in the blink of an eye. Despite rapidly changing trends and technologies, email is the one marketing channel that continues to outperform the rest. According to a 2017 Email Marketing Industry Census, email marketing earned the…

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Email Subject Lines: The Good, the Bad, and those Other Ones

How hard can writing an email subject line actually be? And does it even matter what you write? The answer is yes. Think about it. How many unread emails do you currently have in your inbox? 50? 1000? Or if you are like me, and are on every mailing list available, it’s in the ballpark…

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Springbot Customers Drive More Revenue With Enhanced Email Marketing Capabilities

Triggered email service increases conversion rates. Atlanta, Georgia (PRWEB) April 02, 2014 Springbot, an eCommerce marketing platform provider that helps small and medium online retailers grow their revenue, released a new triggered email service to help eCommerce merchants increase email response and conversion rates for their online stores. Automation is a crucial element in any…

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