Posts Tagged ‘Inside the Lab’

Three Tips on How to Use Social Media Effectively for Customer Service

  Ready to do something really groundbreaking and revolutionary in social media marketing for your online store? Let me blow your mind with these two words: customer service. Time and time again, customers ask me how they can really utilize social media as a marketing tool that drives quality site traffic and ultimately increases revenue.…

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When it Comes to eCommerce, Social Marketing Matters

Retailers often ask me about the ROI of their social marketing efforts and whether or not it is working. Questions like, “Is my Facebook page actually driving sales?” or “Is all this tweeting really doing anything for my bottom line?” and even “Should I be on Pinterest and Instagram?” come up in my daily conversions with Springbot…

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Five eCommerce Marketing Tips for Mother's Day

  Were you one of the 24 people who applied for the toughest job in the world? The job requirements were listed as “standing up almost all of the time; constantly exerting yourself; working from 135 to unlimited hours per week; no vacations; workload increases over holidays; and salary = $0.”  Who would apply for…

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Inside the eCommerce lab: The Integrated Approach!

Remember when the only way you could market to a customer or prospect was if you had their mailing address to send a {non-personalized} direct mail piece? Or had to buy billboard space just to get one blanketed message out to the masses? My how times have changed! Today, we have the ability to send…

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Springbot: Inside the Lab

The world of eCommerce has gone through a remarkable growth spurt in 2013. At Springbot, we’re continually working with our customers to drive traffic to their eCommerce store and increase their conversion rate – all while tracking their marketing actions to provide insight into what worked and, well, what didn’t. We feel that it’s important…

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