Archive for January 2015

Springbot Feature Spotlight: 2014 Holiday Marketing Assessment

The holiday season is over. Finally! And we in the eCommerce industry can all take a moment to catch our breath and reap the rewards of all our hard work…if you actually know how you did. At Springbot, we always want to provide you the best insights into how your store is performing year over…

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5 Data-Driven Email Campaigns to Launch in 2015 [Infographic]

The cats out of the bag, or in this case the data. If you are not taking advantage of data-driven marketing, you are likely falling behind your competition. So what exactly is data-driven marketing and why is it so important? Data-driven marketing refers to acquiring information about your customer’s needs, wants, demographics and behavior and…

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