Archive for September 2015

Top 10 AdWords Tips for Magento

Advertising on Google AdWords is one of the most effective – and cost effective – ways to market your Magento eCommerce store. However, generating cost-effective sales using AdWords is a technical process. AdWords is a complex system that requires constant monitoring and tweaking of campaigns to ensure you’re employing the most effective strategy. Keeping on…

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Three Ways Digital Content Marketing is Trending in the Fashion Industry

New York Fashion Week has come and gone, and we wanted to take a moment to recap all the top trends – and we don’t mean those trends related to patterns and silhouettes. For us, Fashion Week is not just about fabulous clothes, red carpets and the latest beauty trends; it’s also about the innovative…

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Why is Search Engine Marketing Such a Big Part of Ecommerce Marketing?

With a Brick and Mortar store, you count on two main types of purchasers: (1) Buyers that come in looking for particular items, and (2) Window Shoppers. Overall, you count on your serious shoppers who are “on a mission” to buy something to generate sales more readily, while expecting that some window shoppers will be…

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Say Hello to Our New Chief Marketing Officer!

Erika Jolly Brookes

The Springbot Marketing team is rapidly expanding, and this month we welcomed Erika Jolly Brookes as our new Chief Marketing Officer. We’re thrilled to have Erika, former Vice President of Strategy at Oracle Social Cloud and Head of Marketing for Vitrue, join us in bringing the power of eCommerce marketing automation to small and mid-sized…

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Former Oracle and Vitrue Marketing Executive Joins Springbot as Chief Marketing Officer

Erika Jolly Brookes Joins Springbot to Help Fuel Rapid Growth and Drive Innovation Atlanta, GA (PRWEB) September 15, 2015 Springbot, an eCommerce marketing platform designed for online stores, tapped Erika Jolly Brookes as its new chief marketing officer. Brookes will lead all brand, marketing, product management and communications programs aimed to help Springbot achieve accelerated…

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