Archive for January 2017

A Marketer’s Guide to Refreshing Your eCommerce Store

Remember when you promised yourself that you would freshen up your eCommerce store after the holidays were over? Well, the holiday season has long passed, and your eCommerce store could use some updates to get it ready for 2017. Refreshing your eCommerce store can net you more traffic, revenue, and even sales opportunities. Even a…

Read More

How Your 2016 Data Can Inform Your 2017 Marketing Plan

Now that January is almost over, we can all breathe a big sigh of relief and put 2016 behind us, right? Before you bid adieu to 2016, you should review the year’s data to inform your future strategy. Last year’s marketing plan could contain a goldmine of valuable data that can be used to create…

Read More

An eCommerce Marketer’s New Year’s Resolution

How well are your New Year’s resolutions going? More specifically, how are your eCommerce marketing resolutions coming along—the ones you made towards the end of the year to grow your online store? If your resolutions have fallen by the wayside or if you’re still looking for inspiration, look no further. We’ve come up with some…

Read More

Stand Apart from the Competition with Springbot's eCommerce Scorecard

It’s not a bad thing to focus on your own eCommerce store’s growth, but this doesn’t always give you an accurate representation of your business performance. To truly measure your marketing performance, you need to broaden your perspective and see how your business’s key metrics stack up against others in your industry. The good news…

Read More

The 2017 Beginner's Guide to Pinterest Marketing

The 2017 Beginner’s Guide to Pinterest Marketing: How to Improve Your Reach and Promote Your Brand While Facebook may have more users than Pinterest, the 150 million monthly active users on Pinterest don’t add up to something marketers should ignore.  In fact, this means that Pinterest has increased its monthly active user base by 50% since…

Read More

Sales Tax for Online Sellers, Demystified

I’m willing to bet you didn’t start selling online because you were super excited to navigate the wild world of sales tax compliance. Just like bookkeeping or counting inventory, collecting and filing sales tax is one of those business hassles that you have to attend to. To make matters worse, there’s no national sales tax,…

Read More

Top 5 Essential eCommerce Strategies for 2017

The eCommerce industry is constantly evolving, and those who don’t stay on the cusp of new innovations and trends will quickly fall behind the competition.  Despite the healthy growth in the eCommerce market, many online business owners are finding it more and more difficult to break through the noise and make their products stand out.…

Read More

How to Keep Customers on Your eCommerce Site Longer

No eCommerce business owner can deny the importance of healthy site traffic. We put in countless hours marketing and prospecting to potential customers to get them to the site. However, there is still one more important piece to the puzzle that can’t be ignored – keeping them on long enough to see value and purchase.…

Read More