Archive for April 2017

The Key to a Mobile Friendly Email Campaign

It has been years since news first broke that email-opens on mobile surpassed those on desktop.  Despite this fact, relatively few eCommerce marketers have managed to keep up and optimize their email campaigns for mobile viewing. This is understandable, considering that optimizing for mobile wasn’t exactly easy at the time for the average email marketer…

Read More

4 Fastest Growing Categories in eCommerce

Entrepreneurs and small business owners are always on the search for new opportunities to grow their revenue. Being on the cusp of a new trend is how many online merchants have become successful, but anticipating new trends and acting upon them can be difficult. If you’re searching for the next big thing in eCommerce, you…

Read More

5 Tips for Writing a Competitive Analysis for Your eCommerce Business

When it comes to developing your eCommerce business plan, writing a competitive analysis is one task that you don’t want to skip. Even if your ultimate goal isn’t to secure funding from investors, your competitive analysis plays an essential role in shaping your eCommerce strategy. Not only will your competitive analysis give you a better…

Read More

Determining the Right Email Sending Frequency for Your Store

Email sending frequency can be a tricky subject for eCommerce owners. After taking the time to build up a list of quality subscribers, the last thing you want to do is squander your efforts by sending content to their inbox at the wrong time. How often should you be sending emails? The unsatisfying answer: it…

Read More

The Top 7 Sales Tax Myths and Misconceptions

A lot of rumors and myths swirl around U.S. sales tax, and there’s a good reason for that. Forty-five U.S. states have sales tax, and each individual state makes their own rules and laws. To add insult to injury, states aren’t always great about letting business owners know how to stay compliant. Today I want…

Read More

How eCommerce Stores Can Successfully Compete on Amazon

Let’s face it. Amazon is a hot topic for online retailers right now. The eCommerce giant is currently the go-to search engine for product searches, and many eCommerce merchants are wondering how they can successfully sell on Amazon to expand their online store’s reach. But, with more third-party sellers joining Amazon marketplace each day, the…

Read More

7 Effective Tips to Optimize a Great Product Listing on Amazon

Selling your products on Amazon is a great way to expand your online presence and increase sales, but only if you know how to properly optimize your product listings. The problem is that many online merchants are afraid to scrap what they know about product listing optimization and learn how to play by Amazon’s rules.…

Read More

5 Simple Tips to Create Effective Facebook Retargeting Ads

Why waste time chasing a cold prospect when you could be targeting a prospect that is already familiar with your business? That’s the idea behind an effective retargeting strategy. Consider this: Retargeted customers are three times more likely to click on your ad than new customers, which means a better return on your ad expenditures…

Read More

The Importance of Auditing Your Store's Backlinks

Are backlinks still important in 2017? The answer to that is a resounding yes. Although the Penguin 4.0 update made building backlinks more difficult, the practice remains one of the most effective ways to rank higher than your competitors and drive more targeted traffic to your website. While auditing your backlinks may sound tedious, it…

Read More