Archive for May 2017

eCommerce Marketing Maturity: Where Do You Fall?

marketing maturity

How effective is your digital marketing strategy? You may know that it’s making you money, but it could be making you more—much more, in fact. To gain a competitive edge and drive revenue to your online store, your organization needs to be on the path to reaching its full marketing maturity. With a marketing maturity…

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Customer Testimonials: 7 Reasons Why They Boost Your Sales Numbers

Does your eCommerce website feature customer testimonials? If not, you’re missing out on a big opportunity to drive more conversions and sales to your online store. Customer testimonials are particularly important for online retailers. Online shoppers don’t get the opportunity to physically hold your products or get advice from an in-person sales associate. As a…

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Why Email Is Still King

Responding on business e-mail.

As most digital marketers know, the online marketplace changes fast. Marketing tactics that were once effective can become obsolete in the blink of an eye. Despite rapidly changing trends and technologies, email is the one marketing channel that continues to outperform the rest. According to a 2017 Email Marketing Industry Census, email marketing earned the…

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A Champion’s Guide to Email Marketing

Young man working on laptop

Smart eCommerce marketers know that email is anything but dead. In fact, it remains the number one driver of ROI out of any marketing channel, which may be why nearly half of small business owners plan to increase their email marketing budgets this year. With the competition growing by the minute, you will need to…

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Data-Driven Marketing Strategy: 6 Simple Steps for Any Business

For those who are just getting started with their online business, trying to make sense of marketing data can seem like a daunting task. In fact, even experienced digital marketers can sometimes be intimidated by the vast amount of data we now have at our fingertips. In today’s hyper-competitive digital marketplace, every business owner needs…

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Essential Email Marketing Metrics You Should Be Tracking

By now, you know that email marketing is one of the most powerful tools that an eCommerce marketer can have in their arsenal. We’ve all read countless articles about how cost-effective email marketing is or how it’s 40 times more effective at lead generation than Facebook and Twitter combined. Perhaps you’re sold on the power…

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