Archive for June 2017

4 Essential Metrics for Successful Data-Driven Marketers

To be a successful data-driven marketer, you need to be tracking the right metrics. All the data you collect is meaningless unless you can turn your insight into action. With the right metrics, you can identify gaps in your marketing strategy, meet customer expectations, and drive sales for your online store. In a vast sea…

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7 Ways to Boost Engagement with Your Email Marketing Campaign

marketing strategy

It’s no secret that email is one of the most powerful marketing channels for eCommerce marketers. Whether you’re trying to build meaningful relationships with customers, generate buzz over a new product, or increase sales, email is the clear winner for small- to medium-sized businesses (SMB). You’ve probably heard this all before, which is why it’s…

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5 Springbot Takeaways from IRCE 2017

IRCE 2017

With nearly 600 exhibitors and more than 10,000 attendees, IRCE 2017 took Chicago by storm this June. The springbots exhibited for their first time, operating a prime booth spot, as well as joining forces with AdRoll to host a happy hour for prospective customers and partners. A variety of sessions focused on different areas of…

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Simple Ways to Use Data to Grow Your New eCommerce Business

data-driven ecommerce marketing

Launching an eCommerce site is a big achievement, but the work has only just begun. As a new eCommerce merchant, it’s crucial for you to get a handle on your marketing data and understand how to leverage it to grow your online store. Analyzing your data can feel overwhelming, especially with how much information we can collect…

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4 Essential Email Segments to Improve Your Campaign Performance

multiple segments sending email

These days, few marketers will argue that email marketing works. We all know it does, which is why the conversation has shifted toward a single question: How can we improve the performance of our campaigns? That’s where email segments come into play. Think about it; your subscribers are made up of people with unique tastes…

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Springbot Debuts New Pop Up Email Capture Functionality at IRCE

businessman using laptop

eCommerce Marketing Platform Adds Pop Up Email Capture to Existing Email Campaigns Capability ATLANTA, GA – June 6, 2017 – Springbot customers looking to grow their email subscribers now have a new tool in their marketing arsenals. The eCommerce marketing platform is launching its email pop up functionality at the Internet Retailer Conference and Exhibition…

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