Archive for September 2017

eCommerce Platforms: A Guide to Finding the Perfect Fit for Your Site

ecommerce platforms

You’ve finally decided it’s time to launch an online version of your brick-and-mortar store. Now, you’re faced with one of the most difficult decisions you will make as an online business owner  – choosing an eCommerce platform to power your site. Ask any eCommerce expert this question, and they will tell you an unsatisfying answer; it…

Read More

Five Ways to Prepare your Site for Holiday Traffic

holiday marketing

If this year’s solar eclipse frenzy taught us anything, it’s that sudden surges in traffic can lead to complete chaos if proper precautions aren’t in place. As an online merchant, you can expect similar spikes in web traffic this holiday season. It’s important to begin prepping your eCommerce site now to avoid potential traffic jams…

Read More

Current Trends in the Automotive Industry

ecommerce automotive

Despite facing significant challenges, the automotive industry is ripe with opportunity for business owners who embrace innovation and change. Whether you sell car parts online or own a dealership, it pays to know which trends are currently shaping your industry. Although we can’t say for certain what the future holds, these current trends can give…

Read More

eCommerce Holiday Marketing: Mastering PPC Campaigns

ecommerce holiday marketing

Is your pay-per-click (PPC) strategy ready for the upcoming holiday season? We don’t mean to alarm you, but there are only two months left until we reach the height of holiday spending. Given that nearly half of eCommerce marketers plan to launch holiday campaigns before October, we guarantee your competitors are prepping early this year.…

Read More

Top eCommerce Competitors in the Food & Beverage Industry

amazon food and beverage

2017 will no doubt be known as the year of online grocery shopping. The online sale of food is booming and consumer spending on online grocery shopping could reach $100 million by 2025. Despite the rosy picture this may paint, small- and medium-sized eCommerce retailers still face stiff competition from the likes of Amazon, as…

Read More