Archive for December 2017

Knowing Your Mark on the eCommerce Marketing Maturity Model

marketing maturity

  The eCommerce industry is hypercompetitive and constantly evolving. As technology continues to improve at a lightning-fast rate, online retailers must adapt quickly to meet the needs of their customers. According to Forrester’s 2018 predictions, retailers who don’t meet the growing expectations of their customers could see high churn rates and a loss of market…

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Five Marketing Strategies to Encourage Post-Holiday eCommerce Revenue

eCommerce Holiday Marketing Strategies

It’s the most wonderful time of the year, especially for eCommerce retailers. The 2017 holiday season is crushing last year’s sales records, bringing in an astonishing $6.59 billion on Cyber Monday alone. But smart marketers know that additional sales opportunities are just around the corner. Starting as soon as the day after Christmas, many consumers…

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eCommerce Strategies for Maximizing Customer Reviews During the Holidays

Black Friday and Cyber Monday may have achieved record-breaking sales, but the holidays aren’t over yet. In fact, more than half of shoppers won’t be finished until late December or early January! These days, consumers are flocking online to find not only a great deal but also the most desirable product. How can you convince…

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Enhancing the Mobile Experience to Drive In-Store Traffic

The rise of eCommerce is a popular topic these days, but brick-and-mortar stores are far from dead. On the contrary, most consumers still prefer to shop in-store rather than online so they can experience the products first-hand. One way your store can compete with the convenience of online shopping is by enhancing the mobile experience…

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Mastering Email Marketing Engagement with Email Pop-Ups and Welcome Campaigns

email pop-ups welcome campaigns

Despite some people claiming to dislike them, email pop-ups have become an essential eCommerce marketing tactic these days. Pop-ups are those little surprise messages that appear when you visit a website, often containing a warm greeting along with a special offer in exchange for your email address. In the age of exciting new social trends,…

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Five Easy Ways Retail Marketers Can Bridge the Online and In-Store Experience

For the first time ever, consumers are now purchasing more online than in stores. To some customers, shopping online is a no-brainer. Thanks to speedy delivery options, they can still receive products quickly without the long lines and crowds, especially during the holidays. But for others, nothing beats the brick-and-mortar retail store. Some might need…

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Choosing an eCommerce Platform: Why Shopify Fit the Mold for Smart Glass Jewelry

As a retailer or business owner transitioning from brick and mortar to online, choosing which online shopping cart will best fit your eCommerce store needs can be an overwhelming process. Are you a small to medium-sized retailer in the process of identifying which eCommerce platform is right for your business? Hear what Kathleen Plate, the founder of…

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Tips From Big Brands: Brilliant Holiday Marketing Campaigns That Outshine the Competition

It’s the most wonderful—and the busiest—time of the year, especially if you run an eCommerce business. eMarketer predicts online sales to climb 16.6 percent during the 2017 holiday season and online sales hit a record-breaking $2.87 billion this year on Thanksgiving day. Needless to say, eCommerce competition is stiff and every online retailer is trying to get its…

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