Archive for January 2018

Lessons Learned: Key Takeaways From 2017 Holiday Shopping

This year’s holiday shopping season was record-breaking in terms of eCommerce. When the dust settled, consumers spent $5.03 billion online on Black Friday alone and nearly half of those sales were made on mobile devices. Cyber Monday was equally as successful for online retailers, resulting in $6.59 billion in sales spent online that day. Consumers…

Read More

Transitioning to eCommerce: The Installation and Migration Process

As part of our Behind the Scenes series featuring local Atlanta-based business Smart Glass Jewelry, we reveal one small business owner’s approach to refreshing her online marketing strategy and expanding her digital footprint. In our first interview with Kathleen Plate, the founder and creative mastermind behind Smart Glass Jewelry, we hone in on what it…

Read More

Four Trends in eCommerce to Keep You in the Black

(Source: https://unsplash.com/photos/c9FQyqIECds) Now that the 2017 holiday shopping season has come and gone, it’s the perfect time to reflect on brick and mortar retail sales, as well as eCommerce sales, to see if this past year’s numbers lived up to the hype (or lack thereof). Traditionally, Black Friday, or the day after Thanksgiving, has been…

Read More

Five Focus Areas to Turn Data into Actionable Results

The days of wondering what your customers are thinking are long gone, thanks to the mass adoption of analytics and tracking software. Now, you can sort through seemingly endless rows of data to keep tabs on exactly how your customers are browsing, interacting and converting (or not). It can understandably be a bit overwhelming when…

Read More