Archive for January 2018

Ten 2017 eCommerce Stats to Learn From and Use In 2018

There’s no getting around it: eCommerce had an amazing 2017 and the year-end holiday season was a thing of digital beauty. The predictions we’ve heard about responsive design and mobile opportunities not only started to make sense, but they also started to materialize. While 2018 is still fresh and new, online retailers and intelligence shops…

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Best Practices for Handling Positive and Negative Reviews of Your Magento Store

Handling Positive and Negative Reviews Magento

There’s no doubt that reviews of your Magento store matter. In fact, 90 percent of customers say that their buying decisions are swayed by online reviews, whether they are positive or negative. User-generated content is one of the most significant factors in building a successful eCommerce store in 2018, and consumers by and large agree.…

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Top eCommerce Trends to Look Out for in 2018

2018 eCommerce Trends

Embarking on the new year with a solid marketing strategy is one of the best things you can do for your brand. While we can never be 100 percent sure how the market will shift, we’re pretty certain that some of the more recent eCommerce trends are likely to get even bigger in 2018. Here…

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Lessons Learned: Key Takeaways From 2017 Holiday Shopping

Last year’s holiday shopping season was record-breaking in terms of eCommerce. When the dust settled, consumers spent $5.03 billion online on Black Friday alone and nearly half of those sales were made on mobile devices. Cyber Monday was equally as successful for online retailers, resulting in $6.59 billion in sales spent online that day. Consumers…

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Transitioning to eCommerce: The Installation and Migration Process

As part of our Behind the Scenes series featuring local Atlanta-based business Smart Glass Jewelry, we reveal one small business owner’s approach to refreshing her online marketing strategy and expanding her digital footprint. In our first interview with Kathleen Plate, the founder and creative mastermind behind Smart Glass Jewelry, we hone in on what it…

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Four Trends in eCommerce to Keep You in the Black

(Source: https://unsplash.com/photos/c9FQyqIECds) Now that the 2017 holiday shopping season has come and gone, it’s the perfect time to reflect on brick and mortar retail sales, as well as eCommerce sales, to see if this past year’s numbers lived up to the hype (or lack thereof). Traditionally, Black Friday, or the day after Thanksgiving, has been…

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Five Focus Areas to Turn Data into Actionable Results

The days of wondering what your customers are thinking are long gone, thanks to the mass adoption of analytics and tracking software. Now, you can sort through seemingly endless rows of data to keep tabs on exactly how your customers are browsing, interacting and converting (or not). It can understandably be a bit overwhelming when…

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