The new Exchange enables lookalike matching, followed by drip email campaigns for prospects.
Springbot, a marketing automation platform for online stores, is trying to give small and medium-sized retailers access to the kind of data co-op their larger brethren enjoy.
This week, the Atlanta-based firm is launching its Exchange, which it describes as the “first data cooperative for eCommerce SMBs.”
The Springbot platform offers email, social media and other marketing tools for stores utilizing the BigCommerce, Shopify or Magento e-commerce environments to about a thousand retailers, mostly in the US.
About the author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.