Thanks to today’s ever-expanding technology innovations, there are hundreds of online tools you can use to help run a successful eCommerce business. If you’re new to the world of digital marketing, it helps to understand that there are essentially two ways to gain website traffic and attract consumers.
SEO (search engine optimization) uses a series of strategies that generate organic traffic to your eCommerce site, while PPC (pay-per-click) is a form of fee-based internet marketing where advertisers pay each time their ad is clicked. AdRoll is one of the most popular digital marketing platforms that allows merchants to advertise directly to their consumer base on a number of internet sites.
What Is AdRoll?
AdRoll was developed in 2007 in order to make online advertising more accessible to small and mid-size businesses (SMBs). This marketing platform is designed to get your business’ advertisements in front of the right consumers, provide them with personalized advertisements and understand how these strategies impact the success of your business.
AdRoll is similar to Google AdWords in that both programs are designed to display advertisements across the internet, but the AdRoll platform has the ability to run ads on Facebook while AdWords does not. Though AdRoll offers a selection of different products, it’s best known for its usefulness in retargeting campaigns, a valuable marketing tactic to recapture consumers who visited a site or signed up for emails without purchasing anything.
How Can AdRoll Help to Drive Sales?
AdRoll Is Compatible with Facebook
As mentioned, AdRoll has a significant advantage over AdWords because of its ability to display advertisements on Facebook, the most popular social media platform in the world. When designing a Google AdWords campaign, you can create advertisements that will display on Google search results, but with AdRoll, your ads can create a wider audience by displaying on social media platforms like Facebook and Instagram.
With more than 2.23 billion active Facebook users world-wide, eCommerce businesses that target younger consumers may benefit from using AdRoll over AdWords; it’s advantageous to extend your advertising to social media platforms that engage your audience every day.
Knowledgeable Support Staff to Guide You
If you’re just entering the world of online advertising campaigns, it can be difficult to learn all the ropes on your own. When you use AdRoll to run your marketing campaign, you’ll have access to a highly trained team of marketing experts who will guide you through the process of developing a successful strategy.
Google AdWords, on the other hand, is geared toward individuals who already have a base knowledge of how to set up online marketing campaigns. With this program, there is less support, making it much more complex for new eCommerce merchants who are configuring their first ad campaign.
Expert Ad Design
When you utilize Springbot’s eCommerce marketing services, you’ll have access to AdRoll’s many features, including a talented design team who will create your custom advertisements for any marketing campaign. All you need to do is provide AdRoll with your web address and select a call-to-action. Then, we’ll create attractive, eye-catching banners and sidebar advertisements that correspond with your brand voice and appearance.
The Best Solution for Retargeting
Retargeting is a vital aspect of increasing your customer retention rate because it’s an effective method for recapturing consumers who have visited your eCommerce store but did not make a purchase. When you incorporate AdRoll into your marketing strategy, the program is able to add a unique code to your site every time someone comes to your online store.
From there, AdRoll can implement specific advertisements on other sites across the internet to remind consumers who have visited or purchased from your store about your business. This is a great way to spread brand awareness and encourage customers to continue purchasing from your company.
AdRoll also allows you to deploy retargeting email campaigns to consumers across internet sites. Anyone who signed up for your mailing list will receive a reminder email to encourage them to revisit your site, often including a special promotion to further entice customers to make a purchase.
Understanding Dynamic Retargeting Ads
With AdRoll, you have the option to take your retargeting campaigns one step further with dynamic retargeting. Instead of simply showing potential customers an ad for your business, you can display specific products or items that the individual has previously viewed. These powerful ads yield a 70 percent success rate, so savvy marketers use this strategy to increase conversions and boost revenue.
Springbot offers a powerful eCommerce marketing platform that helps SMBs communicate with customers, site visitors and followers. If you’re interested in leveraging AdRoll ads for your business, contact Springbot for a full demo and see how we can create custom campaigns to help you conquer the competition online.