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ATLANTA, March 19, 2019 – Springbot, a data-driven marketing platform for retailers, today announced it has named Oliver Bell to serve as the company’s Chief Financial Officer. Bell will oversee financial, legal, human resources and administration activities for Springbot, to help the company achieve its next phase of growth.

Bell joins Springbot from Braze, a customer lifecycle engagement platform, where he served as senior vice president of finance and operations. Previously, he spent three years at Salesforce after the company acquired Buddy Media, where he had worked since 2011. Prior to that, he held various financial roles for Google in their New York office and was an investment banking financial analyst for Citigroup’s Global Technology Group.

“Oliver’s depth of experience and industry knowledge will be extremely valuable to Springbot as we continue our growth,” said Brooks Robinson, CEO and co-founder of Springbot. “We are excited to welcome him to our team for the next chapter in the company’s future.”

“I have watched Springbot from a distance and am excited for the opportunity to contribute to their success,” Bell said. “I look forward to working with the entire Springbot team as it continues leveling the playing field for small and mid-sized retailers.”

Bell holds bachelor’s and master’s degrees from Harvard University. He lives in Atlanta with his wife and two children.

He joins Springbot as the company enjoys incredible momentum. In November, Springbot ranked 83rd on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. In October, the company announced it had closed a $15 million investment led by North Atlantic Capital. Earlier in 2018, Springbot landed at No. 301 in the Inc. 500 list of fastest growing U.S. companies, ranking 13th in Atlanta and 35th nationally in the software category. It also won the MarTech Breakthrough Award for Best SMB Marketing Platform, was recognized as a best place to work by the Atlanta Business Chronicle for the fourth year in a row and is a member of the esteemed Metro Atlanta Chamber Backed by ATL program.

About Springbot

Springbot provides advanced eCommerce marketing technology for small to medium-sized retailers. We make the overwhelming task of running and tracking multi-channel marketing campaigns simple, from email and social marketing, to online ads, Amazon Marketplace and more. The key is Springbot’s integrations with BigCommerce, Magento, Shopify and WooCommerce to deliver the power of data management, marketing automation and analytics. We then take that information and make data-driven marketing recommendations specifically tailored for retailers’ needs. To learn more information about Springbot, please visit or follow us on FacebookTwitterLinkedInInstagram and the Springbot blog.


Jen Cadmus for Springbot

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