Data Exchange for E-Commerce SMBs; Braintree Launches Extend
RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Springbot Launches Data Exchange for e-commerce SMBs; Braintree Adds Fraud Prevention & Loyalty Schemes to Payment Service; and Retailers Should Target According to Gender.
Springbot Launches Data Exchange for e-Commerce SMBs
Springbot is a data-driven marketing platform for e-commerce merchants. The company is now launching an exchange that is intended as a data co-operative for e-commerce SMBs, providing retailers access to data and resources that are typically only available to larger market players.
At the core of the new exchange is a feature to enable marketers to expand their reach. The Audience Expander algorithmically matches a retailer’s anonymised customer data to identify lookalike prospects in the Springbot exchange. The exchange enables access to data from participating Springbot retailers. Additionally, data from Springbot’s partners is also part of the data pool.
“Larger retailers have been sharing anonymised data and insights for decades, but this valuable information has not been easily accessible to small and mid-sized retailers because of cost and complexity”, explains Brooks Robinson, co-founder and CEO, Springbot. “Springbot Exchange helps SMB retailers unlock that valuable data and levels the playing field for all e-commerce businesses.”