Posts by Ben Smith

What’s Your Digital Marketing Rating?

If you’re unaware of how effective your eCommerce digital marketing efforts are (or you’re just curious to find out), then we encourage you to take our quick quiz to learn what your Digital Marketing Rating is. Your rating is determined by a number of factors related to your eCommerce presence, and the quiz itself only…

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6 eCommerce Marketing Tips for a Sizzling Summer Retail Season

Mastering your eCommerce marketing strategy can take some time, but implementing the right combination of techniques will expand your brand’s influence and ensure that your business continues to grow. Summer is the perfect time to begin strategizing for the coming months. Though winter may seem like a distant memory when you’re spending your weekends at…

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Amazon Prime Day 2019: Winning Marketing Strategies for eCommerce Sellers

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For SMB (small to medium business) owners, Amazon’s Marketplace can be a great resource to build a solid customer base and begin spreading brand awareness. Most eCommerce shop owners use multiple platforms to sell their products, including their own website and Amazon Marketplace amongst other options. When you opt to become a seller through the…

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Delivering a Stellar eCommerce User Experience with Product Imagery Best Practices

User experience is a driving factor in eCommerce because shoppers expect a certain level of efficiency and transparency when browsing online. Creating a site that is easy to navigate will enhance the user experience but displaying effective and compelling product imagery is a critical way to draw customers to your site and build an authoritative…

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3 SEM Tactics for Consumer Good Retailers to Drive Traffic

In 2017, the consumer packaged goods industry generated over 90 percent of its growth from digital sales. The ratio of digital versus brick-and-mortar growth has marked a stark turning point for the industry. However, the consumer goods industry has been slow to adapt to rapidly shifting buyer behaviors, preferences and retail channels, thereby leaving the…

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Having Trouble Choosing Sides in the Split Between Shopify and MailChimp?

You Don’t Have To! The surprising announcement that Mailchimp will be eliminating its integration to the Shopify platform has many store owners looking for an easy solution that won’t interrupt their marketing programs when the May 12th deadline hits. Every answer requires adding and learning a new third-party tool, or changing shopping carts or email…

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Leverage Facebook Messenger Marketing to Increase ROI

We’re making it easier than ever to communicate with your customers with the launch of our latest feature, Facebook Messenger Marketing. Now, retailers can integrate Facebook messages into their automated marketing campaigns and manage them directly in their Springbot dashboard. Click here to schedule a demo of this new feature. As most know, social media…

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Moving Forward: A Blueprint to Mastering eCommerce Marketing Maturity

In order to support continued growth in a hyper-competitive industry, SMB retailers should be well-equipped and ready to call upon the right marketing strategy at each stage of their business. Now that we’ve identified the four stages of eCommerce marketing maturity, Springbot and FitForCommerce have joined forces again to reveal a blueprint with the strategies…

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Accelerating Your Online Growth With Native Advertising

What exactly is native advertising? How does it work? What metrics should you look at to determine the success of your native ad campaigns? To help SMB merchants stay ahead of constantly evolving digital marketing trends in the eCommerce space, AdRoll and Springbot have joined forces to cover all things native advertising. We’ll define: What…

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Springbot Hires Business and Technology Veteran as CFO

ATLANTA, March 19, 2019 – Springbot, a data-driven marketing platform for retailers, today announced it has named Oliver Bell to serve as the company’s Chief Financial Officer. Bell will oversee financial, legal, human resources and administration activities for Springbot, to help the company achieve its next phase of growth. Bell joins Springbot from Braze, a customer lifecycle…

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