Posts by Ben Smith

3 SEM Tactics for Consumer Good Retailers to Drive Traffic

In 2017, the consumer packaged goods industry generated over 90 percent of its growth from digital sales. The ratio of digital versus brick-and-mortar growth has marked a stark turning point for the industry. However, the consumer goods industry has been slow to adapt to rapidly shifting buyer behaviors, preferences and retail channels, thereby leaving the…

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Having Trouble Choosing Sides in the Split Between Shopify and MailChimp?

You Don’t Have To! The surprising announcement that Mailchimp will be eliminating its integration to the Shopify platform has many store owners looking for an easy solution that won’t interrupt their marketing programs when the May 12th deadline hits. Every answer requires adding and learning a new third-party tool, or changing shopping carts or email…

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Leverage Facebook Messenger Marketing to Increase ROI

We’re making it easier than ever to communicate with your customers with the launch of our latest feature, Facebook Messenger Marketing. Now, retailers can integrate Facebook messages into their automated marketing campaigns and manage them directly in their Springbot dashboard. Click here to schedule a demo of this new feature. As most know, social media…

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Moving Forward: A Blueprint to Mastering eCommerce Marketing Maturity

In order to support continued growth in a hypercompetitive industry, SMB retailers should be well-equipped and ready to call upon the right marketing strategy at each stage of their business. Now that we’ve identified the four stages of eCommerce marketing maturity, Springbot and FitForCommerce have joined forces again to reveal the strategies behind each stage…

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Accelerating Your Online Growth With Native Advertising

What exactly is native advertising? How does it work? What metrics should you look at to determine the success of your native ad campaigns? To help SMB merchants stay ahead of constantly evolving digital marketing trends in the eCommerce space, AdRoll and Springbot have joined forces to cover all things native advertising. We’ll define: What…

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Springbot Hires Business and Technology Veteran as CFO

ATLANTA, March 19, 2019 – Springbot, a data-driven marketing platform for retailers, today announced it has named Oliver Bell to serve as the company’s Chief Financial Officer. Bell will oversee financial, legal, human resources and administration activities for Springbot, to help the company achieve its next phase of growth. Bell joins Springbot from Braze, a customer lifecycle…

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3 Customer Acquisition Strategies to Grow Your eCommerce Business

This post was written by our friend Rachel Hobble from Virid. She loves all things creative and develops the content strategy for Virid’s website and social media. When she’s not writing whitepapers or creating email campaigns, she enjoys scrapbooking, baking, and playing with her dog, Coco. Revere is Virid’s ratings and reviews platform that enables retailers…

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Homing In On Holiday Success With Hammock Gear

Homing In On Holiday Success With Hammock Gear   We followed our customer, Hammock Gear, during the busiest time of the holiday season to track and measure their eCommerce marketing campaign results using Springbot. Just before the holidays kicked off, Hammock Gear launched a new website that was generating high volumes of site traffic. Sally…

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Undersummers Grows Revenue With Springbot and AdRoll

Meet CarrieRae Munson, founder and owner of Undersummers, The Original Lace Shortlette®️. In 2011, she successfully launched her own eCommerce store with a limited marketing budget and small team. To maximize her marketing spend and gain an edge on the seasonal competition, she made the decision to partner with Springbot. With limited marketing resources, CarrieRae didn’t…

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