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The word “upsell” sometimes has negative connotations attached to it. It can conjure up images of high-pressure sales situations and mall kiosk employees vying for your attention. But, upselling is not a four-letter word. If you own an eCommerce store, it’s a vital part of your sales strategy.  Before you look deeper into upselling strategies,…

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This post was contributed by Springbot team member Robert Lee. Robert is our email deliverability expert here, and when he’s not navigating deliverability, he enjoys photography, live venues and the outdoors. Marketers want clearer visibility among increasing competition, but do we ever ask what our recipients, customers, and therefore Gmail and email service providers (ESPs)…

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Johnathan Baker’s entrepreneurial success story is exactly why we here at Springbot come into the office every day. For 15 years, Jonathan worked as a freelance product designer in Boston, working to create well-known outdoor products that many of us have probably used. He designed tents, camping stoves and helmets for lacrosse and hockey players,…

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If you’re unaware of how effective your eCommerce digital marketing efforts are (or you’re just curious to find out), then we encourage you to take our quick quiz to learn what your Digital Marketing Rating is. Your rating is determined by a number of factors related to your eCommerce presence, and the quiz itself only…

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Mastering your eCommerce marketing strategy can take some time, but implementing the right combination of techniques will expand your brand’s influence and ensure that your business continues to grow. Summer is the perfect time to begin strategizing for the coming months. Though winter may seem like a distant memory when you’re spending your weekends at…

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For SMB (small to medium business) owners, Amazon’s Marketplace can be a great resource to build a solid customer base and begin spreading brand awareness. Most eCommerce shop owners use multiple platforms to sell their products, including their own website and Amazon Marketplace amongst other options. When you opt to become a seller through the…

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User experience is a driving factor in eCommerce because shoppers expect a certain level of efficiency and transparency when browsing online. Creating a site that is easy to navigate will enhance the user experience but displaying effective and compelling product imagery is a critical way to draw customers to your site and build an authoritative…

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In 2017, the consumer packaged goods industry generated over 90 percent of its growth from digital sales. The ratio of digital versus brick-and-mortar growth has marked a stark turning point for the industry. However, the consumer goods industry has been slow to adapt to rapidly shifting buyer behaviors, preferences and retail channels, thereby leaving the…

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You Don’t Have To! The surprising announcement that Mailchimp will be eliminating its integration to the Shopify platform has many store owners looking for an easy solution that won’t interrupt their marketing programs when the May 12th deadline hits. Every answer requires adding and learning a new third-party tool, or changing shopping carts or email…

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