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Posts by Ben Smith

3 Customer Acquisition Strategies to Grow Your eCommerce Business

This post was written by our friend Rachel Hobble from Virid. She loves all things creative and develops the content strategy for Virid’s website and social media. When she’s not writing whitepapers or creating email campaigns, she enjoys scrapbooking, baking, and playing with her dog, Coco. Revere is Virid’s ratings and reviews platform that enables retailers…

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Homing In On Holiday Success With Hammock Gear

Homing In On Holiday Success With Hammock Gear   We followed our customer, Hammock Gear, during the busiest time of the holiday season to track and measure their eCommerce marketing campaign results using Springbot. Just before the holidays kicked off, Hammock Gear launched a new website that was generating high volumes of site traffic. Sally…

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Undersummers Grows Revenue With Springbot and AdRoll

Meet CarrieRae Munson, founder and owner of Undersummers, The Original Lace Shortlette®️. In 2011, she successfully launched her own eCommerce store with a limited marketing budget and small team. To maximize her marketing spend and gain an edge on the seasonal competition, she made the decision to partner with Springbot. With limited marketing resources, CarrieRae didn’t…

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Declan + Crew Engages New Customers With Onsite Abandonment

Declan + Crew Engages New Customers With Onsite Abandonment Declan + Crew sells fashion-forward clothing and gifts, tailored to moms dads and their children. The company founded by “mompreneur” Amber Marker in 2014 after she had searched high and low for minimalist options for her own child, and decided to start creating the clothing herself.…

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Why SMB Retailers Should Make Site Traffic a Priority Early in the Year

As an eCommerce business owner, you realize that the more web traffic you get to your site, the more opportunities you have to expose your business to new consumers and potentially boost conversion rates. Most companies received an unusual spike in traffic and revenue during the holiday shopping season, but don’t let your business lose…

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Marketing Campaigns SMBs Can Leverage to Clean Out Seasonal Inventory

As the months progress, SMBs may be scrambling to clear out seasonal inventory like holiday-related products or discontinued product lines. Instead of crowding your warehouse with items that are out of season, try offering special sales and promotions to push these items out the door. Clearance sales is a common tactic for inventory management, but…

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5 Reasons Why eCommerce SMBs Should Leverage AdRoll to Drive Sales

Thanks to today’s ever-expanding technology innovations, there are hundreds of online tools you can use to help run a successful eCommerce business. If you’re new to the world of digital marketing, it helps to understand that there are essentially two ways to gain website traffic and attract consumers. SEO (search engine optimization) uses a series…

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5 Takeaways From Our Webinar With Liquid Web and Zao

eCommerce marketing data

Recently, our VP of Customer Success Amber Haack sat on a webinar panel with Zao Founder Justin Sainton and A.J. Morris, Product Manager of WooCommerce Hosting at Liquid Web. The webinar, Continuing the Momentum After the Holidays, provided a framework for how eCommerce merchants can find success even after the big holiday season has passed. You can view the webinar…

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