Launching an eCommerce site is a big achievement, but the work has only just begun. As a new eCommerce merchant, it’s crucial for you to get a handle on your marketing data and understand how to leverage it to grow your online store.
Analyzing your data can feel overwhelming, especially with how much information we can collect these days, but you might be pleasantly surprised to find that using your data—even “big data”—can be deceptively simple!
Ready to make your new eCommerce store profitable? Here are some hassle-free ways to leverage your data for future eCommerce growth:
Create Better Buyer Personas Using Social Data
The more you know about your target audience, the easier it will be to sell to them. This is one of the reasons why many marketers create hypothetical profiles of their ideal customers, known as “buyer personas.”
You could spend all day trying to get inside the mind of your prospective buyer, or you could use social media data to build better buyer personas. Social media platforms such as Twitter and Facebook contain a goldmine of information about your target audience that can help you market more effectively to them.
For example, you can monitor specific conversations on social media to see what customers want in a product and what language they use to discuss this product. This can help you speak to your target audience in the way that resonates with them the most.
Segment Your Email Campaigns
Email marketing is the king of digital marketing channels and a must for all serious small to mid-size businesses (SMB), but if you aren’t using your data to segment your email campaigns, you are leaving money on the table.
Segmenting your email list can dramatically improve your opens, conversions, and deliverability rates. Consumers expect a personalized experience, and your online business needs to deliver if you want to compete in today’s eCommerce marketplace.
There are plenty of ways to create email segments that allow you to send highly personalized emails. You could segment by demographics, location, past purchase history, customer behavior—the list is endless!
If you’re new at email list segmentation, don’t sweat it. With Springbot’s digital marketing software, creating custom segments is a snap. Plus, we’re always here to help if you need it!
Use Past Purchase Data to Encourage Additional Purchases
Once a customer makes their first purchase from you, it’s important that you begin leveraging this data immediately to encourage them to purchase from you again.
Why is this so important? Because a customer that makes a second or third purchase from your business has a much higher chance of placing another order than a customer who has only purchased from you once.
So, how do you use your data to turn a one-time buyer into a lifelong customer? Use their past purchase data and behavior to send them highly relevant offers.
For example, let’s say that your customer purchased a laptop from you. Now would be an excellent time to send them a 10-percent-off coupon on laptop cases. You could also send them emails recommending products that others with similar purchase history have bought from your store.
By using your past purchase data, you can increase the average order value of your customers and improve their experience while you’re at it.
Fix Underperforming Landing Pages
How are your landing pages doing? If you’re a new eCommerce business owner, you most likely have a few landing pages that could use a few tweaks.
Even small changes to your landing pages can make a huge difference to your ROI. This is why it’s essential that you know how your landing pages are performing so that you can make the necessary adjustments.
To do this, you’ll want to go into your Google Analytics reports and identify both your top performing landing pages and the ones that aren’t doing well. Carefully compare these pages to see if there are any obvious differences between your best and worst performers.
If your pages have high traffic but also high bounce rates, this is a clear indication that something is off with your page. You can optimize your landing pages by split testing your calls-to-action, your headlines, and your images for a better ROI.
Harnessing your data can seem intimidating in the beginning, but everyone must start somewhere. The strategies listed above are a great way to begin improving your new eCommerce store. Once you start seeing results, we guarantee that you will soon become a data-obsessed marketer like the rest of us!
Need to chat with an eCommerce marketing expert? Schedule a personalized consultation with the springbots to take your next step towards data-driven eCommerce marketing.