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This post was contributed by Springbot team member Robert Lee. Robert is our email deliverability expert here, and wen he’s not navigating deliverability, he enjoys photography, live venues and the outdoors. Marketers want clearer visibility among increasing competition, but do we ever ask what our recipients, customers, and therefore Gmail and email service providers (ESPs)…

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Good news! Calculating Customer Lifetime Value is easier than ever. All you have to do to view this important metric is open up your Springbot app. If you’re new to marketing, the term “Customer Lifetime Value” probably doesn’t mean anything to you, but it’s an important aspect of planning promotions. Knowing and understanding Customer Lifetime…

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Johnathan Baker’s entrepreneurial success story is exactly why we here at Springbot come into the office every day. For 15 years, Jonathan worked as a freelance product designer in Boston, working to create well-known outdoor products that many of us have probably used. He designed tents, camping stoves and helmets for lacrosse and hockey players,…

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The last thing anyone wants to do around the holidays is stress about work. We know the idea of putting together an email seems like a lot, but we’re here to make the process smooth and easy for you so you have one less thing to stress over.  First, make sure you have everything you…

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The holidays are busy for everyone—from crazy work schedules and family events to shopping for all your needs, it’s easy to get overwhelmed by the influx of holiday emails hitting your inbox. We’ve already gone over the best holiday content, but that’s not the only factor that matters when it comes to getting customers to…

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Attributes revenue growth to steady demand among SMB merchants for a multichannel marketing solution that allows them to grow their business. Springbot’s Marketing Robotics™ streamlines the process of automating, analyzing and personalizing eCommerce marketing. With its all-in-one platform and data-driven marketing recommendations, Springbot empowers retailers through its core features. ATLANTA, Nov. 7, 2019 /PRNewswire/ — Springbot, a…

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If you’re unaware of how effective your eCommerce digital marketing efforts are (or you’re just curious to find out), then we encourage you to take our quick quiz to learn what your Digital Marketing Rating is. Your rating is determined by a number of factors related to your eCommerce presence, and the quiz itself only…

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So, you’re building an email? A custom design can be at first intimidating, but with the proper tools and planning you’ll be developing exciting and revenue generating emails in no time. A few important questions to consider to get your creative juices flowing: Think about the email’s fold. What is most important for your customer…

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Mastering your eCommerce marketing strategy can take some time, but implementing the right combination of techniques will expand your brand’s influence and ensure that your business continues to grow. Summer is the perfect time to begin strategizing for the coming months. Though winter may seem like a distant memory when you’re spending your weekends at…

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Email marketing can be one of the most vital aspects of your eCommerce company’s marketing strategies because it attracts new shoppers and keeps previous customers engaged with your brand. However, maintaining a successful email campaign requires a good deal of thought and effort. With an increasing number of people using the internet on a daily…

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