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With Magento 1’s end-of-life approaching June 1 of this year, we’ve partnered with some agencies who are considered the experts with the Magento platform to help stores migrate off of the shopping cart. Today’s blog post is by one of those partners: Visiture. Visiture is an end-to-end eCommerce marketing agency focused on helping online merchants…

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Store Owners Can Bring Subscriber Data From Thousands of Apps Into Marketing Automation Platform  Marketing is often both a top priority and a top challenge for store owners. Small teams with few resources struggle to identify and execute the right strategies to elevate and grow their businesses. At Springbot, it is our mission to help…

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If you’re looking for Magento resources and end of life software best practices to navigate a major eCommerce transition, you’ve come to the right place.  As you’re probably aware, Magento Commerce 1 and Magento Open Source 1 have reached their end of life. The Magento 2 release date was in July of 2015. The end…

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If you want to capture prospective customers’ attention, there’s no doubt that using social media for eCommerce is the way to do it. The average adult spends nearly two-and-a-half hours on social media every day.  The usage breakdown for the top platforms is an average of about one hour on Facebook, 40 minutes on YouTube…

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Google Shopping Ads are an invaluable tool for any brand that sells products online. These highly visual ad units are displayed at the top of the search results and can help you capture traffic at every stage of the buyer’s journey.  If you’re new to Google Shopping Ads, there are some key differences from the…

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The best email subject lines not only capture the reader’s attention, but give them a legitimate reason to open the message. It’s a setup-payoff scenario, with your subject line setting up an expectation and the body of your email making good on the payoff.  An estimated 300 billion emails crisscross the planet every day, yet…

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The word “upsell” sometimes has negative connotations attached to it. It can conjure up images of high-pressure sales situations and mall kiosk employees vying for your attention. But, upselling is not a four-letter word. If you own an eCommerce store, it’s a vital part of your sales strategy.  Before you look deeper into upselling strategies,…

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This post was contributed by Springbot team member Robert Lee. Robert is our email deliverability expert here, and when he’s not navigating deliverability, he enjoys photography, live venues and the outdoors. Marketers want clearer visibility among increasing competition, but do we ever ask what our recipients, customers, and therefore Gmail and email service providers (ESPs)…

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Good news! Calculating Customer Lifetime Value is easier than ever. All you have to do to view this important metric is open up your Springbot app. If you’re new to marketing, the term “Customer Lifetime Value” probably doesn’t mean anything to you, but it’s an important aspect of planning promotions. Knowing and understanding Customer Lifetime…

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