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Trying to sell a product to a customer who’s never heard of you is a losing battle. It’s about as likely as making a sale to a stranger after randomly knocking on their door–neither easy nor enjoyable for anyone involved. The logic here is pretty straightforward: customers are much more likely to buy from you…

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Halloween is going to look a lot different this year, but most American families still plan to celebrate the fan-favorite fall holiday. According to the National Retail Federation’s annual Halloween survey, more than 148 million U.S. adults say they plan on doing something to mark the occasion, with home decorating and pumpkin carving topping the…

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Springbot works with eCommerce stores to help them with their multi-channel efforts. Read more about with our customers had to say.   “Springbot has been such a great tool for our business! The amount of data we are able to collect and use is outstanding (not to mention other features like automatic social posting, email…

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With many offices closed across the country for the foreseeable future, teams are relying on new channels for online messaging and video chat to communicate and collaborate. Employees at companies like Google, Sony Music and Indeed, for example, won’t be going back to the office until at least 2021, and some, including those at Facebook,…

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The Springbot team is proud to announce our inclusion in the 2020 Inc. 5000 List. Every year Inc. Media recognizes the 5,000 fastest growing small businesses in America. This year, the 200 Georgia businesses were recognized, with 186 in the Metro Atlanta area and 27 specifically working in the software sector. This year’s inclusion marks…

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Think it’s too early to start planning your 2020 Black Friday/Cyber Monday holiday marketing campaigns? Think again.  Last year, retailers began releasing their Black Friday ads on November 1, a full four weeks before Thanksgiving. This means they’d already spent the months before that planning promotions and preparing the related campaign materials. Add to that…

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The Amazon Marketplace has more than 8.5 million sellers worldwide, with more than half-a-million new ones joining this year alone. It’s no surprise, then, that Amazon PPC ads have gotten more and more competitive with each passing year.  More competition drives PPC bids higher, which eats into margins for Amazon sellers. This means it’s more…

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COVID-19 has posed unprecedented and previously unheard-of challenges for retailers of all kinds, but none more so than those that do brick-and-mortar sales. The result has been a massive shift in how we approach doing business via physical locations.  In a survey of more than 400 brick-and-mortar retailers by Raydiant, 29% of respondents said they…

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Its formal name is short message service or SMS, but most of us know it by its more ubiquitous name: texting. Americans send an estimated six billion text messages per day, 90% of which are read in three minutes or less. When you compare texting to other forms of communication like phone calls and emails,…

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You’ve probably heard a lot of buzz about SMS marketing lately and wondered what it’s all about. SMS stands for “short message service,” which is just another way of saying text messages. Companies often use SMS for things like customer service, shipping updates, and account confirmation. So what’s the big deal? Well, for starters, SMS…

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