Blog

eCommerce Tips to Prepare Your Customer Service Team for the Holiday Shopping Season

It’s official: the holiday shopping season is here. While you’ve likely spent the last few months diligently planning the details of your holiday shopping plan — including specials you’d like to run as well as email and social campaigns — it’s time to begin implementing your strategy in earnest. To ensure that the season goes as smooth as…

Read More

How to Incorporate Video into your eCommerce Holiday Strategy

In recent years, video has become the key to online success, contributing to an increasingly high amount of traffic. Inc. magazine highlighted a staggering statistic published by Cisco, which estimates that by 2019, video will make up more than 80 percent of global internet traffic. Because so many users are gravitating towards this form of…

Read More

Your eCommerce Guide to Mastering Black Friday 2018

Black Friday is one of the most important days of the holiday season for retailers, and quite possibly one of the most profitable days of the entire year. According to BigCommerce, Black Friday sales account for one-fifth of all holiday shopping, a period that often spans across two months. Since 2008, Black Friday eCommerce sales have…

Read More

Holiday Marketing Strategies for eCommerce Active Apparel Stores

If your eCommerce business sells sporting goods, the holiday season can be an extremely lucrative time for you. Reflecting the shifting desires in consumers, this year, the outdoor industry took in $18.9 billion in revenue. These days, people are investing more in versatile products that will help them explore the great outdoors or plan epic…

Read More

6 SEO Strategies to Optimize for the Holiday Shopping Season

When establishing your brand’s presence online, SEO plays a big part in reaching your target demographic and attracting new consumers. As you begin to plan for the upcoming holiday season – the biggest shopping period of the year – you should consider integrating critical SEO strategies to boost conversion rates and attract customers to your…

Read More

How to Communicate with Your eCommerce Customers While Remaining GDPR Compliant

Since the EU’s decision to revamp the guidelines for how online consumer data is treated and protected with the General Data Protection Regulation (GDPR), there has been much discussion about how eCommerce stores can follow these restrictions while still effectively marketing to online shoppers. The entire purpose of the GDPR is to ensure that customers’…

Read More

Six Essential BigCommerce Plugins for SMB Retailers

You’ve finally mastered how to set up your BigCommerce site to run your small or medium-sized business (SMB). Now, it’s time to start exploring all the useful BigCommerce plugins you can add to your site to increase your conversion rates, lower cart abandonment and offer additional features to improve the user experience.   Though your…

Read More

Consumer Growth in eCommerce – 4 Ways SMBs Selling Consumer Electronics Can Increase Visibility Before the Holiday Season

With new technologies rolling out all the time and becoming increasingly integrated into our daily lives, the electronics industry has begun to dominate the eCommerce world. This holiday season, small- to medium-sized businesses (SMBs) selling electronic products will want to expand their exposure and attract more customers. According to Small Business Trends, computers and electronics…

Read More

Seven Things That Will Make Your Email Strategy Fall Apart

  In the digital age that we live in, email marketing continues to reign king for eCommerce brands. There are so many great way to engage your customers through email, but it can also become tempting to go a little bit overboard if you’re not careful.   Luckily, industry experts have outlined many helpful tips…

Read More