Blog

The Rundown: Shopify Unite 2018

  The Springbot Team rounded off another great experience at Shopify Unite 2018. Unite is the largest event of the year for Shopify’s developer and partner community. This year, Toronto, Ontario was the host city of Shopify Unite 2018, bringing the company back to its roots. There were many new product-related announcements at Shopify Unite,…

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An eCommerce Expert Guide to Preparing for the GDPR

These days, it seems like every conversation circles back to online privacy and misuse of data. We recently watched Facebook CEO Mark Zuckerberg testify before the U.S. Senate regarding the use of personal data on Facebook — and the company’s subsequent scramble to rebuild its reputation as engagement declined post-scandal. Every day it seems like…

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Using Look-alike Audiences to Grow Your Email Subscriber List

You already know that reaching the right audience is the key to success in eCommerce marketing. It can help you funnel your budget to the customers who are most likely to engage with your brand, which means bigger returns all around. If you’ve already built a solid base of customers, you can use that data…

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Springbot Spotlight: Getting to Know Amber Haack, VP of Customer Success

Amber, let’s start with your background, including where you are from and an overview of your college and work experience. I’m a Wisconsinite through and through. Born and raised in Madison, I’m an avid Badger and Packer fan. I went to LaFollette High School on the east side of Madison and was a three-sport athlete…

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eCommerce Tips: Understanding Online Ad Retargeting With AdRoll

Ad retargeting is good for your bottom line — it can boost your click-through rate, help you get more impressions and clinch those almost-sales. But before we get ahead of ourselves, let’s make sure that you have a solid understanding of how retargeting works. In simple terms, it’s when you use advertising to target users…

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Seven Quick and Easy SEO Tips for eCommerce Businesses

eCommerce marketers are faced with challenges that don’t plague other industries —abandoned carts, fierce competition and figuring out how to get products in front of the right consumers. Search engine optimization (SEO) has been the marketing darling of the eCommerce world for years, in large part because it helps address some of these industry-specific pain…

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eCommerce Marketing: The Best Times to Send Emails

When launching a new business, timing is everything. This is definitely the case for eCommerce companies, especially since digital consumers are more engaged now than ever before. When a customer is clued into communication from your company around the clock — via email, social media and other channels — it makes determining “smart timing” somewhat…

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Five Benefits of Custom Shipping Packages

Custom Packaging with Uppercut Box

You can likely spot an Amazon shipping box from quite a ways away. The reason for this is that Amazon has put effort into creating distinct, customized packaging for shipping the products they sell. Why would they do this? There are a number of key reasons why companies big and small use custom shipping packages.…

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