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Springbot Ranked No. 193 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™

Attributes revenue growth to steady demand among SMB merchants for a multichannel marketing solution that allows them to grow their business. Springbot’s Marketing Robotics™ streamlines the process of automating, analyzing and personalizing eCommerce marketing. With its all-in-one platform and data-driven marketing recommendations, Springbot empowers retailers through its core features. ATLANTA, Nov. 7, 2019 /PRNewswire/ — Springbot, a…

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What’s Your Digital Marketing Rating?

If you’re unaware of how effective your eCommerce digital marketing efforts are (or you’re just curious to find out), then we encourage you to take our quick quiz to learn what your Digital Marketing Rating is. Your rating is determined by a number of factors related to your eCommerce presence, and the quiz itself only…

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3 Email Design Takeaways From Our Summer Lookbook

So, you’re building an email? A custom design can be at first intimidating, but with the proper tools and planning you’ll be developing exciting and revenue generating emails in no time. A few important questions to consider to get your creative juices flowing: Think about the email’s fold. What is most important for your customer…

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6 eCommerce Marketing Tips for a Sizzling Summer Retail Season

Mastering your eCommerce marketing strategy can take some time, but implementing the right combination of techniques will expand your brand’s influence and ensure that your business continues to grow. Summer is the perfect time to begin strategizing for the coming months. Though winter may seem like a distant memory when you’re spending your weekends at…

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7 eCommerce Tips for Building an Engaged Email Marketing List

Email marketing can be one of the most vital aspects of your eCommerce company’s marketing strategies because it attracts new shoppers and keeps previous customers engaged with your brand. However, maintaining a successful email campaign requires a good deal of thought and effort. With an increasing number of people using the internet on a daily…

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Back-to-School Shopping Strategies for all eCommerce Merchants

The three to four weeks before the start of the school year has become one of the most popular shopping seasons in the U.S. In 2018, eCommerce back-to-school shopping reached $58.1 billion, with 66.7 percent of shoppers making purchases from a desktop computer. Based on Shopify’s recent statistics, college-aged students are the best target audience…

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Amazon Prime Day 2019: Winning Marketing Strategies for eCommerce Sellers

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For SMB (small to medium business) owners, Amazon’s Marketplace can be a great resource to build a solid customer base and begin spreading brand awareness. Most eCommerce shop owners use multiple platforms to sell their products, including their own website and Amazon Marketplace amongst other options. When you opt to become a seller through the…

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Delivering a Stellar eCommerce User Experience with Product Imagery Best Practices

User experience is a driving factor in eCommerce because shoppers expect a certain level of efficiency and transparency when browsing online. Creating a site that is easy to navigate will enhance the user experience but displaying effective and compelling product imagery is a critical way to draw customers to your site and build an authoritative…

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3 SEM Tactics for Consumer Good Retailers to Drive Traffic

In 2017, the consumer packaged goods industry generated over 90 percent of its growth from digital sales. The ratio of digital versus brick-and-mortar growth has marked a stark turning point for the industry. However, the consumer goods industry has been slow to adapt to rapidly shifting buyer behaviors, preferences and retail channels, thereby leaving the…

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Having Trouble Choosing Sides in the Split Between Shopify and MailChimp?

You Don’t Have To! The surprising announcement that Mailchimp will be eliminating its integration to the Shopify platform has many store owners looking for an easy solution that won’t interrupt their marketing programs when the May 12th deadline hits. Every answer requires adding and learning a new third-party tool, or changing shopping carts or email…

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