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As the coronavirus continues to spread through much of the United States, we’re entering uncharted territory as we approach back-to-school season. Plans for sending kids back to the classroom vary by state and even by city, with the majority of school districts still up in the air about how and when they’ll get back to…

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Customer acquisition has always been a top priority for online retailers. But in this crowded marketplace, traditional acquisition techniques don’t cut through the noise anymore. Customers have changed their expectations. They don’t want to be bombarded with irrelevant ads that don’t reflect the content they’re engaged with at the time. This is where prospecting ads…

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Do you have a customer loyalty program? If not, you’re missing out on a valuable opportunity to build brand affinity, drive revenue and create a thriving community. We’ll delve into three key benefits of loyalty programs and share some practical tips for putting a loyalty marketing strategy into action.  Customer Loyalty Programs Drive More Revenue…

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With Magento 1’s end-of-life approaching June 1 of this year, we’ve partnered with some agencies who are considered the experts with the Magento platform to help stores migrate off of the shopping cart. Today’s blog post is by one of those partners: GoMage. GoMage is a Magento Development Agency with 9 years of hands-on experience…

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With Magento 1’s end-of-life approaching June 1 of this year, we’ve partnered with some agencies who are considered the experts with the Magento platform to help stores migrate off of the shopping cart. Today’s blog post is by one of those partners: Visiture. Visiture is an end-to-end eCommerce marketing agency focused on helping online merchants…

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Store Owners Can Bring Subscriber Data From Thousands of Apps Into Marketing Automation Platform  Marketing is often both a top priority and a top challenge for store owners. Small teams with few resources struggle to identify and execute the right strategies to elevate and grow their businesses. At Springbot, it is our mission to help…

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If you’re looking for Magento resources and end of life software best practices to navigate a major eCommerce transition, you’ve come to the right place.  As you’re probably aware, Magento Commerce 1 and Magento Open Source 1 have reached their end of life. The Magento 2 release date was in July of 2015. The end…

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If you want to capture prospective customers’ attention, there’s no doubt that using social media for eCommerce is the way to do it. The average adult spends nearly two-and-a-half hours on social media every day.  The usage breakdown for the top platforms is an average of about one hour on Facebook, 40 minutes on YouTube…

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Google Shopping Ads are an invaluable tool for any brand that sells products online. These highly visual ad units are displayed at the top of the search results and can help you capture traffic at every stage of the buyer’s journey.  If you’re new to Google Shopping Ads, there are some key differences from the…

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The best email subject lines not only capture the reader’s attention, but give them a legitimate reason to open the message. It’s a setup-payoff scenario, with your subject line setting up an expectation and the body of your email making good on the payoff.  An estimated 300 billion emails crisscross the planet every day, yet…

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