Blog

eCommerce Marketing Strategies for Getting Ready for Valentine’s Day

Now that the new year is in full swing, the first shopping holiday of the year — Valentine’s Day — is right around the corner. A celebration of love and commitment, Valentine’s Day is all about showing the one you love how much you care, and shoppers are willing to spend big to display their…

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eCommerce Takeaways from Black Friday and Cyber Monday 2018

One of the most important times of the year for retailers, the four days that follow Thanksgiving are considered the official kick-off for the holiday shopping season, pulling in a large percentage of annual sales. Last year, the period between Black Friday and Cyber Monday brought in a staggering one billion dollars in revenue. With…

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Why Email Validation is Crucial for Growing Subscriber Lists

Note: This is a blog by our friends at TowerData  a technology company that powers people-based marketing with real-time, comprehensive and accurate data. With TowerData’s suite of services, marketers can improve the quality, depth and reach of their data to meet customers with the right message, in the right place at the right time. TowerData’s…

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eCommerce and Email Marketing: Leveraging User Data to Stand Out in Customer Inboxes

For eCommerce sites, there are several effective methods for boosting your brand exposure and lead generation, but email marketing continues to offer the strongest return on investment over all digital channels. In the past, general campaigns used to be the standard practice for email campaigns, but current data shows that consumers respond better to personalized…

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eCommerce Tips to Prepare Your Customer Service Team for the Holiday Shopping Season

It’s official: the holiday shopping season is here. While you’ve likely spent the last few months diligently planning the details of your holiday shopping plan — including specials you’d like to run as well as email and social campaigns — it’s time to begin implementing your strategy in earnest. To ensure that the season goes as smooth as…

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How to Incorporate Video into your eCommerce Holiday Strategy

In recent years, video has become the key to online success, contributing to an increasingly high amount of traffic. Inc. magazine highlighted a staggering statistic published by Cisco, which estimates that by 2019, video will make up more than 80 percent of global internet traffic. Because so many users are gravitating towards this form of…

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