Blog

3 SEM Tactics for Consumer Good Retailers to Drive Traffic

In 2017, the consumer packaged goods industry generated over 90 percent of its growth from digital sales. The ratio of digital versus brick-and-mortar growth has marked a stark turning point for the industry. However, the consumer goods industry has been slow to adapt to rapidly shifting buyer behaviors, preferences and retail channels, thereby leaving the…

Read More

Having Trouble Choosing Sides in the Split Between Shopify and MailChimp?

You Don’t Have To! The surprising announcement that Mailchimp will be eliminating its integration to the Shopify platform has many store owners looking for an easy solution that won’t interrupt their marketing programs when the May 12th deadline hits. Every answer requires adding and learning a new third-party tool, or changing shopping carts or email…

Read More

Leverage Facebook Messenger Marketing to Increase ROI

We’re making it easier than ever to communicate with your customers with the launch of our latest feature, Facebook Messenger Marketing. Now, retailers can integrate Facebook messages into their automated marketing campaigns and manage them directly in their Springbot dashboard. Click here to schedule a demo of this new feature. As most know, social media…

Read More

3 Customer Acquisition Strategies to Grow Your eCommerce Business

This post was written by our friend Rachel Hobble from Virid. She loves all things creative and develops the content strategy for Virid’s website and social media. When she’s not writing whitepapers or creating email campaigns, she enjoys scrapbooking, baking, and playing with her dog, Coco. Revere is Virid’s ratings and reviews platform that enables retailers…

Read More

Homing In On Holiday Success With Hammock Gear

Homing In On Holiday Success With Hammock Gear   We followed our customer, Hammock Gear, during the busiest time of the holiday season to track and measure their eCommerce marketing campaign results using Springbot. Just before the holidays kicked off, Hammock Gear launched a new website that was generating high volumes of site traffic. Sally…

Read More

Undersummers Grows Revenue With Springbot and AdRoll

Meet CarrieRae Munson, founder and owner of Undersummers, The Original Lace Shortlette®️. In 2011, she successfully launched her own eCommerce store with a limited marketing budget and small team. To maximize her marketing spend and gain an edge on the seasonal competition, she made the decision to partner with Springbot. With limited marketing resources, CarrieRae didn’t…

Read More

Declan + Crew Engages New Customers With Onsite Abandonment

Declan + Crew Engages New Customers With Onsite Abandonment Declan + Crew sells fashion-forward clothing and gifts, tailored to moms dads and their children. The company founded by “mompreneur” Amber Marker in 2014 after she had searched high and low for minimalist options for her own child, and decided to start creating the clothing herself.…

Read More

Why SMB Retailers Should Make Site Traffic a Priority Early in the Year

As an eCommerce business owner, you realize that the more web traffic you get to your site, the more opportunities you have to expose your business to new consumers and potentially boost conversion rates. Most companies received an unusual spike in traffic and revenue during the holiday shopping season, but don’t let your business lose…

Read More

Marketing Campaigns SMBs Can Leverage to Clean Out Seasonal Inventory

As the months progress, SMBs may be scrambling to clear out seasonal inventory like holiday-related products or discontinued product lines. Instead of crowding your warehouse with items that are out of season, try offering special sales and promotions to push these items out the door. Clearance sales is a common tactic for inventory management, but…

Read More