An eCommerce Expert Guide to Preparing for the GDPR

These days, it seems like every conversation circles back to online privacy and misuse of data. We recently watched Facebook CEO Mark Zuckerberg testify before the U.S. Senate regarding the use of personal data on Facebook — and the company’s subsequent scramble to rebuild its reputation as engagement declined post-scandal. Every day it seems like…

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Using Look-alike Audiences to Grow Your Email Subscriber List

You already know that reaching the right audience is the key to success in eCommerce marketing. It can help you funnel your budget to the customers who are most likely to engage with your brand, which means bigger returns all around. If you’ve already built a solid base of customers, you can use that data…

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Seven Quick and Easy SEO Tips for eCommerce Businesses

eCommerce marketers are faced with challenges that don’t plague other industries —abandoned carts, fierce competition and figuring out how to get products in front of the right consumers. Search engine optimization (SEO) has been the marketing darling of the eCommerce world for years, in large part because it helps address some of these industry-specific pain…

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eCommerce Marketing: The Best Times to Send Emails

When launching a new business, timing is everything. This is definitely the case for eCommerce companies, especially since digital consumers are more engaged now than ever before. When a customer is clued into communication from your company around the clock — via email, social media and other channels — it makes determining “smart timing” somewhat…

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The Rise of Programmatic Advertising and Its Impact on eCommerce

Remember the time when you actually had to hire someone to place your ads? These days, companies are investing a lot more in marketing solutions that eliminate human error, inefficiency and time-wasting, like programmatic advertising. Artificially intelligent ad-buying robots are probably the future of advertising but don’t go firing your marketing team just yet. You…

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eCommerce Strategies for Marketing to Different Generations

eCommerce Strateggies Different Generations

Not too long ago, the preferred marketing strategy was to cast as wide a net as possible to garner the attention of every available customer. These days, we know that it’s wiser and more cost-effective to target customers based on specific demographic and behavioral data. Targeted ads are more than twice as effective and valuable…

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Best-Selling Magento Themes and eCommerce Trends in 2018

magento themes

This year, if your goal is to build an eCommerce store that serves your customer and your bottom line, you need to prioritize two things: user experience (UX) and responsive design. Undoubtedly, these are the two biggest web design trends at large, but they’re also particularly important for the eCommerce retailer. Customers now demand even…

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Mastering Order Management With Magento to Improve Customer Loyalty

order management magento

For eCommerce businesses or retailers that sell both online and in stores, order management provides a certain set of challenges. You have to be able to deliver goods to your customers where they want it and when they want it. Whether you have physical inventory or you fulfill orders from your stores, you need to…

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