Ecommerce

Needless Expenditures That Can Hurt Your Small eCommerce Business

There’s a maddening small business statistic that indicates half fail within the first five years. Year after year, this stat doesn’t change. The reasons for this are as varied as the businesses themselves, but there are certain pitfalls every small business owner wants to avoid. One of these is the costs. There are many needless…

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Five Reasons Why Blogging Is Important for Your eCommerce Business

Among the numerous search engine optimization (SEO tools in your arsenal, blogging is one of the easiest and most powerful ways to boost your eCommerce site. Blogging has become such a commonly used and productive online practice that an entire industry is now built around it. If you’re still on the fence about this powerful…

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Combining Paid and SEO Strategies to Support Your eCommerce Business

SEO strategies

Without a thoughtful search engine optimization (SEO) strategy, paid ads and other forms of online promotion can only do so much. SEO concepts and rules apply to online advertising as much as they do web pages, articles and blogs. By combining paid and SEO strategies, you can solidify your Google rankings while optimizing your exposure…

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Seven Ways to Optimize the Checkout Process on Your eCommerce Site

One of the most crucial aspects of eCommerce shopping is the checkout process. eCommerce websites which fail to create a highly-optimized checkout process are said to suffer abandoned shopping carts at about two-thirds of the time. If your eCommerce platform isn’t properly optimized for your shopper’s convenience, you’re doomed to lose customers – it’s that…

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Marketing Guide: Leveraging Native Ads to Bolster Site eCommerce Traffic

In an ever-evolving eCommerce world, one thing’s for certain— brands that capture the attention of their core consumers come out on top. Newly defined advertising strategies pop up all the time — that’s what sets digital marketing apart from the old world of traditional marketing — and some work better than others. Today, we’re taking…

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Top eCommerce Trends for the Athletic Apparel Industry

Thinking about launching an athletic apparel brand? You’d be smart to consider it— the forecast in the fitness wear market looks super promising! Global Industry Analysts, Inc. recently reported that the global market for sports and fitness apparel is projected to reach $231.7 billion in the next eight years, citing an uptick in healthier consumers…

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Digital Marketing Ad Strategies for eCommerce Businesses

Revenue in the eCommerce realm is exploding, with the industry positioned to grow to over $600 billion by the year 2022. And that shouldn’t come as a surprise since eCommerce consistently reports record growth year after year. That means emerging companies are coming up with plenty of unique, new digital marketing ad strategies to earn new…

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An eCommerce Expert Guide to Preparing for the GDPR

These days, it seems like every conversation circles back to online privacy and misuse of data. We recently watched Facebook CEO Mark Zuckerberg testify before the U.S. Senate regarding the use of personal data on Facebook — and the company’s subsequent scramble to rebuild its reputation as engagement declined post-scandal. Every day it seems like…

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Using Look-alike Audiences to Grow Your Email Subscriber List

You already know that reaching the right audience is the key to success in eCommerce marketing. It can help you funnel your budget to the customers who are most likely to engage with your brand, which means bigger returns all around. If you’ve already built a solid base of customers, you can use that data…

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