Ecommerce

Best-Selling Magento Themes and eCommerce Trends in 2018

magento themes

This year, if your goal is to build an eCommerce store that serves your customer and your bottom line, you need to prioritize two things: user experience (UX) and responsive design. Undoubtedly, these are the two biggest web design trends at large, but they’re also particularly important for the eCommerce retailer. Customers now demand even…

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Mastering Order Management With Magento to Improve Customer Loyalty

order management magento

For eCommerce businesses or retailers that sell both online and in stores, order management provides a certain set of challenges. You have to be able to deliver goods to your customers where they want it and when they want it. Whether you have physical inventory or you fulfill orders from your stores, you need to…

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Data-Driven Strategies to Identify and Engage Your Online Shoppers

Data-Driven Strategies to Identify and Engage Your Online Shoppers

We probably don’t have to explain why finding the right customer is crucial to the success of your online business but indulge us for a moment. Marketing to precisely the right client at the right time — called target marketing — helps you grow your bottom line in two ways. First, it eliminates wasted dollars…

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eCommerce Inspiration: Techniques of Top Jewelry Influencers

eCommerce Inspiration_ Mastering the Techniques of Top Jewelry Influencers

The jewelry industry had a particularly tough time breaking into eCommerce. Once a market designated to brick-and-mortar, fine jewelry retailers have finally migrated to the web in droves, but at a much slower pace than other businesses. According to a recent report from McKinsey & Company, the industry is poised to take up a much…

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Making the Most of Your Magento eCommerce Platform

Making the Most of Your Magento eCommerce Platform

Magento is one of the world’s most popular eCommerce platforms, and for good reason. The company creates open-source, flexible software for literally every kind of online store, from powerhouse brands (like Nike, Olympus and others) to small boutiques and family-run operations. If you’ve officially partnered with the Magento platform to build your eCommerce store, then…

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Best Practices for Handling Positive and Negative Reviews of Your Magento Store

Handling Positive and Negative Reviews Magento

There’s no doubt that reviews of your Magento store matter. In fact, 90 percent of customers say that their buying decisions are swayed by online reviews, whether they are positive or negative. User-generated content is one of the most significant factors in building a successful eCommerce store in 2018, and consumers by and large agree.…

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Top eCommerce Trends to Look Out for in 2018

2018 eCommerce Trends

Embarking on the new year with a solid marketing strategy is one of the best things you can do for your brand. While we can never be 100 percent sure how the market will shift, we’re pretty certain that some of the more recent eCommerce trends are likely to get even bigger in 2018. Here…

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Knowing Your Mark on the eCommerce Marketing Maturity Model

marketing maturity

  The eCommerce industry is hypercompetitive and constantly evolving. As technology continues to improve at a lightning-fast rate, online retailers must adapt quickly to meet the needs of their customers. According to Forrester’s 2018 predictions, retailers who don’t meet the growing expectations of their customers could see high churn rates and a loss of market…

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eCommerce Strategies for Maximizing Customer Reviews During the Holidays

Black Friday and Cyber Monday may have achieved record-breaking sales, but the holidays aren’t over yet. In fact, more than half of shoppers won’t be finished until late December or early January! These days, consumers are flocking online to find not only a great deal but also the most desirable product. How can you convince…

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Enhancing the Mobile Experience to Drive In-Store Traffic

The rise of eCommerce is a popular topic these days, but brick-and-mortar stores are far from dead. On the contrary, most consumers still prefer to shop in-store rather than online so they can experience the products first-hand. One way your store can compete with the convenience of online shopping is by enhancing the mobile experience…

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