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Springbot works with eCommerce stores to help them with their multi-channel efforts. Read more about with our customers had to say.   “Springbot has been such a great tool for our business! The amount of data we are able to collect and use is outstanding (not to mention other features like automatic social posting, email…

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The Amazon Marketplace has more than 8.5 million sellers worldwide, with more than half-a-million new ones joining this year alone. It’s no surprise, then, that Amazon PPC ads have gotten more and more competitive with each passing year.  More competition drives PPC bids higher, which eats into margins for Amazon sellers. This means it’s more…

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COVID-19 has posed unprecedented and previously unheard-of challenges for retailers of all kinds, but none more so than those that do brick-and-mortar sales. The result has been a massive shift in how we approach doing business via physical locations.  In a survey of more than 400 brick-and-mortar retailers by Raydiant, 29% of respondents said they…

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Its formal name is short message service or SMS, but most of us know it by its more ubiquitous name: texting. Americans send an estimated six billion text messages per day, 90% of which are read in three minutes or less. When you compare texting to other forms of communication like phone calls and emails,…

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You’ve probably heard a lot of buzz about SMS marketing lately and wondered what it’s all about. SMS stands for “short message service,” which is just another way of saying text messages. Companies often use SMS for things like customer service, shipping updates, and account confirmation. So what’s the big deal? Well, for starters, SMS…

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Smart eCommerce retailers are always on the lookout for new and innovative ways to win more conversions. One method that’s seeing a surge in interest is shop now, pay later solutions.  Services like Afterpay and Klarna make it easy for merchants to give customers greater flexibility with payment installment plans. With these and other shop…

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As the coronavirus continues to spread through much of the United States, we’re entering uncharted territory as we approach back-to-school season. Plans for sending kids back to the classroom vary by state and even by city, with the majority of school districts still up in the air about how and when they’ll get back to…

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Do you have a customer loyalty program? If not, you’re missing out on a valuable opportunity to build brand affinity, drive revenue and create a thriving community. We’ll delve into three key benefits of loyalty programs and share some practical tips for putting a loyalty marketing strategy into action.  Customer Loyalty Programs Drive More Revenue…

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The word “upsell” sometimes has negative connotations attached to it. It can conjure up images of high-pressure sales situations and mall kiosk employees vying for your attention. But, upselling is not a four-letter word. If you own an eCommerce store, it’s a vital part of your sales strategy.  Before you look deeper into upselling strategies,…

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Mastering your eCommerce marketing strategy can take some time, but implementing the right combination of techniques will expand your brand’s influence and ensure that your business continues to grow. Summer is the perfect time to begin strategizing for the coming months. Though winter may seem like a distant memory when you’re spending your weekends at…

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