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eCommerce Takeaways from Black Friday and Cyber Monday 2018

One of the most important times of the year for retailers, the four days that follow Thanksgiving are considered the official kick-off for the holiday shopping season, pulling in a large percentage of annual sales. Last year, the period between Black Friday and Cyber Monday brought in a staggering one billion dollars in revenue. With…

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Your eCommerce Guide to Mastering Black Friday 2018

Black Friday is one of the most important days of the holiday season for retailers, and quite possibly one of the most profitable days of the entire year. According to BigCommerce, Black Friday sales account for one-fifth of all holiday shopping, a period that often spans across two months. Since 2008, Black Friday eCommerce sales have…

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Holiday Marketing Strategies for eCommerce Active Apparel Stores

If your eCommerce business sells sporting goods, the holiday season can be an extremely lucrative time for you. Reflecting the shifting desires in consumers, this year, the outdoor industry took in $18.9 billion in revenue. These days, people are investing more in versatile products that will help them explore the great outdoors or plan epic…

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Turn Passive Visitors Into Customers With an Onsite Abandonment Strategy

onsite abandonment

Onsite abandonment is a widespread issue throughout the eCommerce industry. When a potential shopper visits your site, adds items to a shopping cart or browses the site before completing the transaction, this is considered onsite abandonment. In the first quarter of 2018, Statista recorded that 75.6 percent of online shoppers left eCommerce sites before purchasing…

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Needless Expenditures That Can Hurt Your Small eCommerce Business

There’s a maddening small business statistic that indicates half fail within the first five years. Year after year, this stat doesn’t change. The reasons for this are as varied as the businesses themselves, but there are certain pitfalls every small business owner wants to avoid. One of these is the costs. There are many needless…

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Five Reasons Why Blogging Is Important for Your eCommerce Business

Among the numerous search engine optimization (SEO tools in your arsenal, blogging is one of the easiest and most powerful ways to boost your eCommerce site. Blogging has become such a commonly used and productive online practice that an entire industry is now built around it. If you’re still on the fence about this powerful…

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Combining Paid and SEO Strategies to Support Your eCommerce Business

SEO strategies

Without a thoughtful search engine optimization (SEO) strategy, paid ads and other forms of online promotion can only do so much. SEO concepts and rules apply to online advertising as much as they do web pages, articles and blogs. By combining paid and SEO strategies, you can solidify your Google rankings while optimizing your exposure…

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Seven Ways to Optimize the Checkout Process on Your eCommerce Site

One of the most crucial aspects of eCommerce shopping is the checkout process. eCommerce websites which fail to create a highly-optimized checkout process are said to suffer abandoned shopping carts at about two-thirds of the time. If your eCommerce platform isn’t properly optimized for your shopper’s convenience, you’re doomed to lose customers – it’s that…

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Marketing Guide: Leveraging Native Ads to Bolster Site eCommerce Traffic

In an ever-evolving eCommerce world, one thing’s for certain— brands that capture the attention of their core consumers come out on top. Newly defined advertising strategies pop up all the time — that’s what sets digital marketing apart from the old world of traditional marketing — and some work better than others. Today, we’re taking…

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