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Good news! Calculating Customer Lifetime Value is easier than ever. All you have to do to view this important metric is open up your Springbot app. If you’re new to marketing, the term “Customer Lifetime Value” probably doesn’t mean anything to you, but it’s an important aspect of planning promotions. Knowing and understanding Customer Lifetime…

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The last thing anyone wants to do around the holidays is stress about work. We know the idea of putting together an email seems like a lot, but we’re here to make the process smooth and easy for you so you have one less thing to stress over.  First, make sure you have everything you…

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The holidays are busy for everyone—from crazy work schedules and family events to shopping for all your needs, it’s easy to get overwhelmed by the influx of holiday emails hitting your inbox. We’ve already gone over the best holiday content, but that’s not the only factor that matters when it comes to getting customers to…

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Attributes revenue growth to steady demand among SMB merchants for a multichannel marketing solution that allows them to grow their business. Springbot’s Marketing Robotics™ streamlines the process of automating, analyzing and personalizing eCommerce marketing. With its all-in-one platform and data-driven marketing recommendations, Springbot empowers retailers through its core features. ATLANTA, Nov. 7, 2019 /PRNewswire/ — Springbot, a…

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So, you’re building an email? A custom design can be at first intimidating, but with the proper tools and planning you’ll be developing exciting and revenue generating emails in no time. A few important questions to consider to get your creative juices flowing: Think about the email’s fold. What is most important for your customer…

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As the months progress, SMBs may be scrambling to clear out seasonal inventory like holiday-related products or discontinued product lines. Instead of crowding your warehouse with items that are out of season, try offering special sales and promotions to push these items out the door. Clearance sales is a common tactic for inventory management, but…

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For eCommerce sites, there are several effective methods for boosting your brand exposure and lead generation, but email marketing continues to offer the strongest return on investment over all digital channels. In the past, general campaigns used to be the standard practice for email campaigns, but current data shows that consumers respond better to personalized…

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When launching a new business, timing is everything. This is definitely the case for eCommerce companies, especially since digital consumers are more engaged now than ever before. When a customer is clued into communication from your company around the clock — via email, social media and other channels — it makes determining “smart timing” somewhat…

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