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Email Marketing

3 Email Design Takeaways From Our Summer Lookbook

So, you’re building an email? A custom design can be at first intimidating, but with the proper tools and planning you’ll be developing exciting and revenue generating emails in no time. A few important questions to consider to get your creative juices flowing: Think about the email’s fold. What is most important for your customer…

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Marketing Campaigns SMBs Can Leverage to Clean Out Seasonal Inventory

As the months progress, SMBs may be scrambling to clear out seasonal inventory like holiday-related products or discontinued product lines. Instead of crowding your warehouse with items that are out of season, try offering special sales and promotions to push these items out the door. Clearance sales is a common tactic for inventory management, but…

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eCommerce and Email Marketing: Leveraging User Data to Stand Out in Customer Inboxes

For eCommerce sites, there are several effective methods for boosting your brand exposure and lead generation, but email marketing continues to offer the strongest return on investment over all digital channels. In the past, general campaigns used to be the standard practice for email campaigns, but current data shows that consumers respond better to personalized…

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eCommerce Marketing: The Best Times to Send Emails

When launching a new business, timing is everything. This is definitely the case for eCommerce companies, especially since digital consumers are more engaged now than ever before. When a customer is clued into communication from your company around the clock — via email, social media and other channels — it makes determining “smart timing” somewhat…

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Four Key Email Marketing Campaigns for Back to School Shoppers

Have you considered launching a back-to-school campaign? It’s not too late! There’s still a huge opportunity for you to rake in the revenue this fall with a few highly effective email marketing campaigns. Here are four data-driven email marketing solutions guaranteed to catch the attention of back-to-school shoppers. Highlight Your Products with Back-to-School Welcome Emails…

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7 Ways to Boost Engagement with Your Email Marketing Campaign

marketing strategy

It’s no secret that email is one of the most powerful marketing channels for eCommerce marketers. Whether you’re trying to build meaningful relationships with customers, generate buzz over a new product, or increase sales, email is the clear winner for small- to medium-sized businesses (SMB). You’ve probably heard this all before, which is why it’s…

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Why Email Is Still King

Responding on business e-mail.

As most digital marketers know, the online marketplace changes fast. Marketing tactics that were once effective can become obsolete in the blink of an eye. Despite rapidly changing trends and technologies, email is the one marketing channel that continues to outperform the rest. According to a 2017 Email Marketing Industry Census, email marketing earned the…

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A Champion’s Guide to Email Marketing

Young man working on laptop

Smart eCommerce marketers know that email is anything but dead. In fact, it remains the number one driver of ROI out of any marketing channel, which may be why nearly half of small business owners plan to increase their email marketing budgets this year. With the competition growing by the minute, you will need to…

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