Holiday Tips & Tricks

How to Incorporate Video into your eCommerce Holiday Strategy

In recent years, video has become the key to online success, contributing to an increasingly high amount of traffic. Inc. magazine highlighted a staggering statistic published by Cisco, which estimates that by 2019, video will make up more than 80 percent of global internet traffic. Because so many users are gravitating towards this form of…

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Your eCommerce Guide to Mastering Black Friday 2018

Black Friday is one of the most important days of the holiday season for retailers, and quite possibly one of the most profitable days of the entire year. According to BigCommerce, Black Friday sales account for one-fifth of all holiday shopping, a period that often spans across two months. Since 2008, Black Friday eCommerce sales have…

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Holiday Marketing Strategies for eCommerce Active Apparel Stores

If your eCommerce business sells sporting goods, the holiday season can be an extremely lucrative time for you. Reflecting the shifting desires in consumers, this year, the outdoor industry took in $18.9 billion in revenue. These days, people are investing more in versatile products that will help them explore the great outdoors or plan epic…

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Lessons Learned: Key Takeaways From 2017 Holiday Shopping

Last year’s holiday shopping season was record-breaking in terms of eCommerce. When the dust settled, consumers spent $5.03 billion online on Black Friday alone and nearly half of those sales were made on mobile devices. Cyber Monday was equally as successful for online retailers, resulting in $6.59 billion in sales spent online that day. Consumers…

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Five Marketing Strategies to Encourage Post-Holiday eCommerce Revenue

eCommerce Holiday Marketing Strategies

It’s the most wonderful time of the year, especially for eCommerce retailers. The 2017 holiday season is crushing last year’s sales records, bringing in an astonishing $6.59 billion on Cyber Monday alone. But smart marketers know that additional sales opportunities are just around the corner. Starting as soon as the day after Christmas, many consumers…

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eCommerce Strategies for Maximizing Customer Reviews During the Holidays

Black Friday and Cyber Monday may have achieved record-breaking sales, but the holidays aren’t over yet. In fact, more than half of shoppers won’t be finished until late December or early January! These days, consumers are flocking online to find not only a great deal but also the most desirable product. How can you convince…

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Tips From Big Brands: Brilliant Holiday Marketing Campaigns That Outshine the Competition

It’s the most wonderful—and the busiest—time of the year, especially if you run an eCommerce business. eMarketer predicts online sales to climb 16.6 percent during the 2017 holiday season and online sales hit a record-breaking $2.87 billion this year on Thanksgiving day. Needless to say, eCommerce competition is stiff and every online retailer is trying to get its…

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Providing the Best Omnichannel Experience for Holiday Shoppers

omnichannel holiday marketing

  Successful omnichannel marketing can be a challenging thing to master, but as an eCommerce business, it’s our job to overcome obstacles and improve the shopping experience for our customers. With the holiday season upon us, consumers will be in a shopping frenzy, bouncing from multiple devices and platforms to ensure that they get the…

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