Holiday Tips & Tricks

5 Takeaways From Our Webinar With Liquid Web and Zao

eCommerce marketing data

Recently, our VP of Customer Success Amber Haack sat on a webinar panel with Zao Founder Justin Sainton and A.J. Morris, Product Manager of WooCommerce Hosting at Liquid Web. The webinar, Continuing the Momentum After the Holidays, provided a framework for how eCommerce merchants can find success even after the big holiday season has passed. You can view the webinar…

Read More

How to Incorporate Video into your eCommerce Holiday Strategy

In recent years, video has become the key to online success, contributing to an increasingly high amount of traffic. Inc. magazine highlighted a staggering statistic published by Cisco, which estimates that by 2019, video will make up more than 80 percent of global internet traffic. Because so many users are gravitating towards this form of…

Read More

Your eCommerce Guide to Mastering Black Friday 2018

Black Friday is one of the most important days of the holiday season for retailers, and quite possibly one of the most profitable days of the entire year. According to BigCommerce, Black Friday sales account for one-fifth of all holiday shopping, a period that often spans across two months. Since 2008, Black Friday eCommerce sales have…

Read More

Holiday Marketing Strategies for eCommerce Active Apparel Stores

If your eCommerce business sells sporting goods, the holiday season can be an extremely lucrative time for you. Reflecting the shifting desires in consumers, this year, the outdoor industry took in $18.9 billion in revenue. These days, people are investing more in versatile products that will help them explore the great outdoors or plan epic…

Read More

Lessons Learned: Key Takeaways From 2017 Holiday Shopping

Last year’s holiday shopping season was record-breaking in terms of eCommerce. When the dust settled, consumers spent $5.03 billion online on Black Friday alone and nearly half of those sales were made on mobile devices. Cyber Monday was equally as successful for online retailers, resulting in $6.59 billion in sales spent online that day. Consumers…

Read More

Five Marketing Strategies to Encourage Post-Holiday eCommerce Revenue

eCommerce Holiday Marketing Strategies

It’s the most wonderful time of the year, especially for eCommerce retailers. The 2017 holiday season is crushing last year’s sales records, bringing in an astonishing $6.59 billion on Cyber Monday alone. But smart marketers know that additional sales opportunities are just around the corner. Starting as soon as the day after Christmas, many consumers…

Read More