Holiday Tips & Tricks

Lessons Learned: Key Takeaways From 2017 Holiday Shopping

This year’s holiday shopping season was record-breaking in terms of eCommerce. When the dust settled, consumers spent $5.03 billion online on Black Friday alone and nearly half of those sales were made on mobile devices. Cyber Monday was equally as successful for online retailers, resulting in $6.59 billion in sales spent online that day. Consumers…

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Five Marketing Strategies to Encourage Post-Holiday eCommerce Revenue

eCommerce Holiday Marketing Strategies

It’s the most wonderful time of the year, especially for eCommerce retailers. The 2017 holiday season is crushing last year’s sales records, bringing in an astonishing $6.59 billion on Cyber Monday alone. But smart marketers know that additional sales opportunities are just around the corner. Starting as soon as the day after Christmas, many consumers…

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eCommerce Strategies for Maximizing Customer Reviews During the Holidays

Black Friday and Cyber Monday may have achieved record-breaking sales, but the holidays aren’t over yet. In fact, more than half of shoppers won’t be finished until late December or early January! These days, consumers are flocking online to find not only a great deal but also the most desirable product. How can you convince…

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Tips From Big Brands: Brilliant Holiday Marketing Campaigns That Outshine the Competition

It’s the most wonderful—and the busiest—time of the year, especially if you run an eCommerce business. eMarketer predicts online sales to climb 16.6 percent during the 2017 holiday season and online sales hit a record-breaking $2.87 billion this year on Thanksgiving day. Needless to say, eCommerce competition is stiff and every online retailer is trying to get its…

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Providing the Best Omnichannel Experience for Holiday Shoppers

omnichannel holiday marketing

  Successful omnichannel marketing can be a challenging thing to master, but as an eCommerce business, it’s our job to overcome obstacles and improve the shopping experience for our customers. With the holiday season upon us, consumers will be in a shopping frenzy, bouncing from multiple devices and platforms to ensure that they get the…

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Start Maximizing Your Data Today to Attract More Holiday Shoppers

holiday shopping data

Once again, it’s that time of the year when shoppers are locked into buying mode. Is your online store prepared to capitalize on the seasonal shopping frenzy and attract more holiday shoppers? To drive more holiday revenue, give yourself the gift of data. We’re willing to bet that you have a goldmine of information that…

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2018 eCommerce Trends: Looking Beyond the Holiday Season

2018 eCommerce Trends

Many digital marketers spend weeks leading up to the holiday season putting the finishing touches on their holiday marketing campaigns. With eCommerce sales expected to reach $114 billion between November and January this year, it’s only logical for you to be hyper-focused on your eCommerce performance over the coming weeks. If you’re ready to grow…

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eCommerce Holiday Shopping: Drive Revenue with Live Chat

Online shopping has come a long way in recent years, but eCommerce retailers still face a few challenges this holiday season. One brooding issue is overcoming obstacles that stand between a potential customer and their path to purchase. What if we told you there is a simple way to stop holiday shoppers from abandoning their carts? …

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eCommerce Holiday Survival Guide

holiday survival guide

The holidays summon joyful feelings, but they can also bring a hefty dose of stress — especially if you’re an eCommerce business. Between prepping your pay-per-click (PPC) campaigns, testing your website, reviewing your marketing data and creating holiday-themed landing pages, it’s understandable if you’re feeling a bit overwhelmed. You’ve put a lot of thought into…

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