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Social Media

Needless Expenditures That Can Hurt Your Small eCommerce Business

There’s a maddening small business statistic that indicates half fail within the first five years. Year after year, this stat doesn’t change. The reasons for this are as varied as the businesses themselves, but there are certain pitfalls every small business owner wants to avoid. One of these is the costs. There are many needless…

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Enhancing the Mobile Experience to Drive In-Store Traffic

The rise of eCommerce is a popular topic these days, but brick-and-mortar stores are far from dead. On the contrary, most consumers still prefer to shop in-store rather than online so they can experience the products first-hand. One way your store can compete with the convenience of online shopping is by enhancing the mobile experience…

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An eCommerce Marketer’s Guide to Mastering Facebook Ads

For every eCommerce marketer who has success using Facebook ads, it seems as though there are just as many negative stories of marketers throwing their money at failed Facebook ad campaigns. It’s true that advertising on Facebook isn’t the right choice for every business, but most of these failures can likely be chalked up to…

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8 Strategies for Creating Compelling Facebook Ads

Facebook now has two billion users and is used by roughly two-thirds of the world’s population. If you’re not advertising on Facebook (or still thinking about it), now is a good time to get started. Facebook’s advertising platform offers marketers a huge potential to grow their brand and expand their reach, but how do you…

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5 Simple Tips to Create Effective Facebook Retargeting Ads

Why waste time chasing a cold prospect when you could be targeting a prospect that is already familiar with your business? That’s the idea behind an effective retargeting strategy. Consider this: Retargeted customers are three times more likely to click on your ad than new customers, which means a better return on your ad expenditures…

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How to Run a Social Media Contest that Generates Results

Have you ever run a social contest? You’ve probably seen other brands and influencers run social media contests – you’ve also probably seen how wildly effective they can be! Social contests are a simple, inexpensive way to create more engagement from your existing fan base, as well as drive new followers & fans to your…

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The 2017 Beginner's Guide to Pinterest Marketing

The 2017 Beginner’s Guide to Pinterest Marketing: How to Improve Your Reach and Promote Your Brand While Facebook may have more users than Pinterest, the 150 million monthly active users on Pinterest don’t add up to something marketers should ignore.  In fact, this means that Pinterest has increased its monthly active user base by 50% since…

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