Social Media

An eCommerce Marketer’s Guide to Mastering Facebook Ads

For every eCommerce marketer who has success using Facebook ads, it seems as though there are just as many negative stories of marketers throwing their money at failed Facebook ad campaigns. It’s true that advertising on Facebook isn’t the right choice for every business, but most of these failures can likely be chalked up to…

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8 Strategies for Creating Compelling Facebook Ads

Facebook now has two billion users and is used by roughly two-thirds of the world’s population. If you’re not advertising on Facebook (or still thinking about it), now is a good time to get started. Facebook’s advertising platform offers marketers a huge potential to grow their brand and expand their reach, but how do you…

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5 Simple Tips to Create Effective Facebook Retargeting Ads

Why waste time chasing a cold prospect when you could be targeting a prospect that is already familiar with your business? That’s the idea behind an effective retargeting strategy. Consider this: Retargeted customers are three times more likely to click on your ad than new customers, which means a better return on your ad expenditures…

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How to Run a Social Media Contest that Generates Results

Have you ever run a social contest? You’ve probably seen other brands and influencers run social media contests – you’ve also probably seen how wildly effective they can be! Social contests are a simple, inexpensive way to create more engagement from your existing fan base, as well as drive new followers & fans to your…

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The 2017 Beginner's Guide to Pinterest Marketing

The 2017 Beginner’s Guide to Pinterest Marketing: How to Improve Your Reach and Promote Your Brand While Facebook may have more users than Pinterest, the 150 million monthly active users on Pinterest don’t add up to something marketers should ignore.  In fact, this means that Pinterest has increased its monthly active user base by 50% since…

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Ideal Planning for Your Holiday Social Media Marketing Promotions

Now that the winter holidays are here, it’s time to start planning out your final strategies for leveraging social media. Here are some suggestions to make sure you get the absolute most out of your holiday social media plan. Create a timeline for your targeted social pushes. The more targeted your campaigns are, the better…

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How to Create Holiday Shopping Boards on Pinterest

Pinterest was made with planners and brainstormers in mind. The entire interface is an organizer’s dream with its ability to create multiple themed boards. Naturally, it’s a go-to social media platform when it comes to holiday planning, and many users do visit the site with a shopping mentality. As an eCommerce marketer, you’ll definitely want…

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Practical Guidelines for Best Days and Times to Post to Social Media

Posting at the right time of day is crucial to the success of your social post and ultimately, your brand. Essentially, the goal is to have your post viewed by as many users as you possibly can. Looking for that optimal time period to post will help you receive exposure. Abiding by best practices will…

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7 Effective Ways to Increase Your Social Media Traffic and Conversions

Anyone who runs an eCommerce business knows how big of a role social media plays in the success of their online store. With roughly 1.96 billion social media users worldwide, eCommerce stores have the ability to reach more consumers than ever before and turn them into loyal customers. However, this is easier said than done.…

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7 Reasons You Should Be Selling on Instagram (and How to Get Started)

Saying that Instagram is a popular social media platform is really quite the understatement. According to data released by Instagram in June of this year, the platform boasts over 500 million active users, and 70 million photo shares a day. Clearly, Instagram is here to stay, so if you want to maximize your bottom line…

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