Customer Journey

Smart Glass Jewelry Scales Subscriber List With Audience Expander

Smart Glass Jewelry, an Atlanta-based small business, has staked its claim in the recycled jewelry industry while aiming to save the world one empty glass bottle at a time. The unique brand began appearing in small boutiques during the early nineties, then hit it big when Aveda placed a large order after seeing a necklace…

Read More

Smart Glass Jewelry Gets Savvy With eCommerce Marketing Automation

  In today’s digital era, the concept of eCommerce marketing automation can be a bit intimidating — perhaps due to its association with high costs and complex installations.  As small business retailers strive to remain competitive in a growing market, they are faced with the choice to embrace marketing automation or fall by the wayside.…

Read More

Transitioning to eCommerce: The Installation and Migration Process

As part of our Behind the Scenes series featuring local Atlanta-based business Smart Glass Jewelry, we reveal one small business owner’s approach to refreshing her online marketing strategy and expanding her digital footprint. In our first interview with Kathleen Plate, the founder and creative mastermind behind Smart Glass Jewelry, we hone in on what it…

Read More

Choosing an eCommerce Platform: Why Shopify Fit the Mold for Smart Glass Jewelry

As a retailer or business owner transitioning from brick and mortar to online, choosing which online shopping cart will best fit your eCommerce store needs can be an overwhelming process. Are you a small to medium-sized retailer in the process of identifying which eCommerce platform is right for your business? Hear what Kathleen Plate, the founder of…

Read More