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Three Tips on How to Use Social Media Effectively for Customer Service

  Ready to do something really groundbreaking and revolutionary in social media marketing for your online store? Let me blow your mind with these two words: customer service. Time and time again, customers ask me how they can really utilize social media as a marketing tool that drives quality site traffic and ultimately increases revenue.…

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When it Comes to eCommerce, Social Marketing Matters

Retailers often ask me about the ROI of their social marketing efforts and whether or not it is working. Questions like, “Is my Facebook page actually driving sales?” or “Is all this tweeting really doing anything for my bottom line?” and even “Should I be on Pinterest and Instagram?” come up in my daily conversions with Springbot…

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Five eCommerce Marketing Tips for Mother's Day

  Were you one of the 24 people who applied for the toughest job in the world? The job requirements were listed as “standing up almost all of the time; constantly exerting yourself; working from 135 to unlimited hours per week; no vacations; workload increases over holidays; and salary = $0.”  Who would apply for…

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4 Reasons Why Social Media Should Be Part Of Your Ecommerce Strategy

Here’s a question I get a lot: “If I’m an eCommerce store, do I really need social media? Can’t I just send emails to attract customers and not waste my time with Facebook or Twitter? The answer is that you absolutely unequivocally need social media. Now! The reason? Social media is a crucial component of any well-rounded inbound…

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Small Steps Can Equal Big Gains in Ecommerce Marketing

Small Steps Can Equal Big Gains in Ecommerce Marketing By Brian Gallagher 2014 is here and it’s slated to be a very big year for the eCommerce industry. Customers will continue to demand more from the retailers they shop with and eCommerce businesses will race to not only provide a streamlined user experience, but also…

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Inside the eCommerce lab: The Integrated Approach!

Remember when the only way you could market to a customer or prospect was if you had their mailing address to send a {non-personalized} direct mail piece? Or had to buy billboard space just to get one blanketed message out to the masses? My how times have changed! Today, we have the ability to send…

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Inside the Lab: Ecommerce Marketing Success Must

“What is an easy ‘win’ that will help drive revenue?” is a question that I’m asked daily by Springbot users. Although there are many factors that go into the answer to this question, I always recommend implementing an abandon cart campaign. It is easy to implement, effortless to manage, and a great way to drive…

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Springbot: Inside the Lab

The world of eCommerce has gone through a remarkable growth spurt in 2013. At Springbot, we’re continually working with our customers to drive traffic to their eCommerce store and increase their conversion rate – all while tracking their marketing actions to provide insight into what worked and, well, what didn’t. We feel that it’s important…

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