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Moving Forward: A Blueprint to Mastering eCommerce Marketing Maturity

In order to support continued growth in a hyper-competitive industry, SMB retailers should be well-equipped and ready to call upon the right marketing strategy at each stage of their business. Now that we’ve identified the four stages of eCommerce marketing maturity, Springbot and FitForCommerce have joined forces again to reveal a blueprint with the strategies…

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Accelerating Your Online Growth With Native Advertising

What exactly is native advertising? How does it work? What metrics should you look at to determine the success of your native ad campaigns? To help SMB merchants stay ahead of constantly evolving digital marketing trends in the eCommerce space, AdRoll and Springbot have joined forces to cover all things native advertising. We’ll define: What…

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Why SMB Retailers Should Make Site Traffic a Priority Early in the Year

As an eCommerce business owner, you realize that the more web traffic you get to your site, the more opportunities you have to expose your business to new consumers and potentially boost conversion rates. Most companies received an unusual spike in traffic and revenue during the holiday shopping season, but don’t let your business lose…

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Marketing Campaigns SMBs Can Leverage to Clean Out Seasonal Inventory

As the months progress, SMBs may be scrambling to clear out seasonal inventory like holiday-related products or discontinued product lines. Instead of crowding your warehouse with items that are out of season, try offering special sales and promotions to push these items out the door. Clearance sales is a common tactic for inventory management, but…

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5 Reasons Why eCommerce SMBs Should Leverage AdRoll to Drive Sales

Thanks to today’s ever-expanding technology innovations, there are hundreds of online tools you can use to help run a successful eCommerce business. If you’re new to the world of digital marketing, it helps to understand that there are essentially two ways to gain website traffic and attract consumers. SEO (search engine optimization) uses a series…

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5 Takeaways From Our Webinar With Liquid Web and Zao

eCommerce marketing data

Recently, our VP of Customer Success Amber Haack sat on a webinar panel with Zao Founder Justin Sainton and A.J. Morris, Product Manager of WooCommerce Hosting at Liquid Web. The webinar, Continuing the Momentum After the Holidays, provided a framework for how eCommerce merchants can find success even after the big holiday season has passed. You can view the webinar…

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eCommerce Marketing Tips: Build Your Brand with a Marketing Calendar

The most successful eCommerce businesses make a name for the company and attract loyal customers, in part, because of a well-established brand. Building a brand can be more difficult than most business owners think. You want to make your company more than just a business providing products or services — a brand should encompass a…

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eCommerce Marketing Strategies for Getting Ready for Valentine’s Day

Now that the new year is in full swing, the first shopping holiday of the year — Valentine’s Day — is right around the corner. A celebration of love and commitment, Valentine’s Day is all about showing the one you love how much you care, and shoppers are willing to spend big to display their…

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