Webinars
Moving Forward: A Blueprint to Mastering eCommerce Marketing Maturity
In order to support continued growth in a hyper-competitive industry, SMB retailers should be well-equipped and ready to call upon the right marketing strategy at each stage of their business. Now that we’ve identified the four stages of eCommerce marketing maturity, Springbot and FitForCommerce have joined forces again to reveal a blueprint with the strategies…
Read MoreAccelerating Your Online Growth With Native Advertising
What exactly is native advertising? How does it work? What metrics should you look at to determine the success of your native ad campaigns? To help SMB merchants stay ahead of constantly evolving digital marketing trends in the eCommerce space, AdRoll and Springbot have joined forces to cover all things native advertising. We’ll define: What…
Read More5 Takeaways From Our Webinar With Liquid Web and Zao
Recently, our VP of Customer Success Amber Haack sat on a webinar panel with Zao Founder Justin Sainton and A.J. Morris, Product Manager of WooCommerce Hosting at Liquid Web. The webinar, Continuing the Momentum After the Holidays, provided a framework for how eCommerce merchants can find success even after the big holiday season has passed. You can view the webinar…
Read MoreData-Driven Strategies to Identify and Engage Your Online Shoppers
We probably don’t have to explain why finding the right customer is crucial to the success of your online business but indulge us for a moment. Marketing to precisely the right client at the right time — called target marketing — helps you grow your bottom line in two ways. First, it eliminates wasted dollars…
Read MoreThe Past, Present and Future of a Winning Ecommerce Optimization Strategy
Revenue Attribution for Social Media
How We Are Simplifying Multichannel Selling
Top 11 SEO Tips for Magento
6 Insights You'll Learn From eCommerce Competitive Analysis
Although online retailers may not want to admit it, competition is a good thing. It tells us that what we’re selling is in demand and that, with the right strategies, we have the potential to snag more of the market share away from our competitors. For this to happen, you need more than just a…
Read MoreCurious About Your Competition? See How Your Key Metrics Measure Up to Your Peers
Every successful eCommerce business got to where they are now because they tracked and analyzed their data. If you’re obsessed with your online store’s metrics, the idea of being cut off from your data probably makes you shudder. Without key metrics, most of us would have no idea what is going wrong with our eCommerce…
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