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Webinars

Moving Forward: A Blueprint to Mastering eCommerce Marketing Maturity

In order to support continued growth in a hyper-competitive industry, SMB retailers should be well-equipped and ready to call upon the right marketing strategy at each stage of their business. Now that we’ve identified the four stages of eCommerce marketing maturity, Springbot and FitForCommerce have joined forces again to reveal a blueprint with the strategies…

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Accelerating Your Online Growth With Native Advertising

What exactly is native advertising? How does it work? What metrics should you look at to determine the success of your native ad campaigns? To help SMB merchants stay ahead of constantly evolving digital marketing trends in the eCommerce space, AdRoll and Springbot have joined forces to cover all things native advertising. We’ll define: What…

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5 Takeaways From Our Webinar With Liquid Web and Zao

eCommerce marketing data

Recently, our VP of Customer Success Amber Haack sat on a webinar panel with Zao Founder Justin Sainton and A.J. Morris, Product Manager of WooCommerce Hosting at Liquid Web. The webinar, Continuing the Momentum After the Holidays, provided a framework for how eCommerce merchants can find success even after the big holiday season has passed. You can view the webinar…

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Data-Driven Strategies to Identify and Engage Your Online Shoppers

Data-Driven Strategies to Identify and Engage Your Online Shoppers

We probably don’t have to explain why finding the right customer is crucial to the success of your online business but indulge us for a moment. Marketing to precisely the right client at the right time — called target marketing — helps you grow your bottom line in two ways. First, it eliminates wasted dollars…

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6 Insights You'll Learn From eCommerce Competitive Analysis

Although online retailers may not want to admit it, competition is a good thing. It tells us that what we’re selling is in demand and that, with the right strategies, we have the potential to snag more of the market share away from our competitors. For this to happen, you need more than just a…

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