Uncategorized

The Importance of Auditing Your Store's Backlinks

Are backlinks still important in 2017? The answer to that is a resounding yes. Although the Penguin 4.0 update made building backlinks more difficult, the practice remains one of the most effective ways to rank higher than your competitors and drive more targeted traffic to your website. While auditing your backlinks may sound tedious, it…

Read More

How to Start a Content Marketing Strategy with 6 Questions

Our Customer Success Team is the day-to-day touch point for our customers, and they are absolutely incredible at helping our stores make their marketing processes more efficient and successful. One of our Customer Success Team members, Rachel Parks, has heard many customers say that they don’t know where to begin with content marketing, so today…

Read More

4 Ways Big Data is Impacting Online Retailers

Think the term “Big Data” is just another over-used term for 2014? Think again. The buzz surrounding Big Data is not unwarranted. In fact, eCommerce is on the verge of a big shift driven by the availability of Big Data. Not only does it allow retailers to gain deeper insights into their customer’s demographic, purchase history and social data, it…

Read More

Three Benefits of Knowing your Store's Demographic Data

No store can be all things to all people. Instead, store’s must reach specific customers and satisfy their particular needs with the right messages at the right time. In order to run a successful online store, and stay competitive, you must identify your customers, what they want, and when they want it. The question is,…

Read More