ELEVATE YOUR SOCIAL MEDIA MARKETING.
Facebook Messenger Marketing allows SMB merchants to connect with shoppers and market to them using the same tools they could with email. This increases the value of social media as a marketing channel exponentially.
HOW IT WORKS
When a consumer interacts with your brand, Facebook Messenger Marketing enables you to communicate with them directly. With dynamic automations that incorporate a uniquely personal element in your marketing. Facebook Messenger Marketing allows you to encourage customers to return to their cart and purchase forgotten items.
When you implement Facebook Messenger Marketing onto your eCommerce store, check boxes will appear on your product pages that consumers will be able to click on in order to receive updates via Facebook Messenger.
Once this feature is up and running, it’s time to run an easy-to-do opt-in campaign. This is achieved by simply building an email that alerts subscriber of this new feature in your store, and encouraging them to sign up for it. Make sure to visually show them how they can opt-in. To make this all the more enticing, offer them a discount that will display when they do.
RECOVER ABANDONED CART
Facebook Messenger Marketing is a great tool for combating consumer abandonment, and can remind shoppers in 24 hours or less to make a purchase.