Retargeting campaigns let you retarget your existing traffic for your eCommerce brand. Springbot’s platform will display online ads and target customers who have previously visited your store. There are two ad types you can leverage in your online strategy:
Retargeting Ads.
Bring online window shoppers back to your eCommerce store.
Two Ad Types you can
Leverage in Your Online Strategy.
Leverage in Your Online Strategy.
STATIC
These online ads will look the same for every prospective site visitor that sees them. What one consumer sees on one site, another will see the exact same ad elsewhere.
DYNAMIC
This ad type populates the product content on its own – based on what the viewer was looking at on your site. These will differ from consumer to consumer, allowing your brand to provide a more personalized shopping experience.
Bring Shoppers Back to the Path to Purchase.
Retargeting ads are a great way to connect with your site’s online window shoppers. And whether you’re launching a campaign or adjusting your ad spend, you’ll have full control of ad campaigns across each channel. For those newer to online advertising, our eCommerce experts will show you which ads are directly contributing to your online sales through your Springbot dashboard.
Reporting.
You will be able to view the results of your campaign, which are broken out into cost per click, cost per new visitor and cost per engaged visitor. The Springbot platform also reports the number of clicks and impressions you receive so you can easily track the performance of your ads.
Interested in Learning More?
We’re ready to answer your questions! Set up time to speak with one of our eCommerce experts today to learn more about why Springbot’s retargeting ads offering is perfect for your business!