BEHIND THE SCENES:
Coaching a Small Business Through the Chaos of the Holidays.
Meet CarrieRae Munson, founder and owner of Undersummers, The Original Lace Shortlette®️. In 2011, she successfully launched her own eCommerce store with a limited marketing budget and small team. To maximize her marketing spend and gain an edge on the seasonal competition, Munson recently partnered with Springbot.
Check out Munson's story on teaming up with Springbot and AdRoll to streamline her eCommerce marketing and better measure her ROI.
A Blueprint to Mastering eCommerce Marketing Maturity.
The holidays are here! Curious to see which marketing strategies to call upon?
Register now for our live webinar, hosted by Springbot CMO Erika Jolly Brookes and featuring eCommerce marketing expert Tracey Wallace of BigCommerce, to discover which marketing strategies to implement at the different stages of your business.
When: Thursday, September 20
Time: 2 p.m. EST | 11 a.m. PST
Here's what you'll learn:
- How to move from Ad-Hoc Marketer to Up-and-Coming Marketer
- Ways to advance to Full-Fledged Marketer
- Secrets to achieving Best-in-Class status
- Tips for propelling your eCommerce venture forward
Not sure where your store falls on the marketing maturity scale? Take our marketing maturity model quiz!
KICKING OFF THE SEASON:
2018 Back-to-School Shopping Predictions.
It’s the most wonderful time of the year, especially for eCommerce retailers. As the kids head back to school, the 2018 holiday selling season begins!
Last year, back-to-school shopping brought in $83.3 billion in sales, making it the second most popular time to buy in the U.S. after Black Friday and Cyber Monday. This year, it’s estimated that consumers will spend about $82.8 billion on K-12 and college back-to-school expenses. So, as an eCommerce store owner, how can you tap into this rapidly growing market? Read on as we’ll reveal current back-to-school shopping trends and how you can use these to ramp up purchases during this spending season.