BEHIND THE SCENES:
Coaching a Small Business Through the Chaos of the Holidays.
Kathleen Plate is an Atlanta-based custom jewelry designer who started her business in 1990, five years before Amazon was even a “thing.” She has successfully launched wholesale, direct to consumer and retailer revenue businesses with word of mouth being her primary marketing channel.
Follow her journey as she takes her business strategy to the next level using Springbot's data-driven eCommerce marketing platform.
BUILDING ECOMMERCE MARKETING EXCELLENCE.
Curious to see where your store falls on the marketing maturity scale?
Watch our recorded live webinar, hosted by Springbot CMO, Erika Jolley Brookes, featuring eCommerce marketing expert Mara Seigerman of FitForCommerce and tips from SMB merchants — Happily Ever Aften and British Customs.
FIVE MARKETING STRATEGIES TO ENCOURAGE POST-HOLIDAY ECOMMERCE REVENUE.
It’s the most wonderful time of the year, especially for eCommerce retailers. The 2017 holiday season is crushing last year’s sales records, bringing in an astonishing $6.59 billion on Cyber Monday alone.
But smart marketers know that additional sales opportunities are just around the corner. Starting as soon as the day after Christmas, many consumers armed with holiday gift cards begin their hunt for post-holiday sales. To maximize eCommerce revenue in the new year, you need to plan accordingly to drive conversions to your site. Here are five marketing strategies to encourage sales after the holidays.