Atlanta – November 5, 2015 – In advance of the holiday season, as consumers expect and redeem more promotions, Springbot today announced a promotion code feature that will help eCommerce marketers identify the return on investment for offers and coupons. Springbot effectively identifies not only the best performing promotion codes, but also total orders and total cost from offering the discount – now all viewable within the Springbot dashboard.
As small to medium sized merchants increasingly compete for share of wallet during the holiday season on price and free shipping, there is increased pressure to track and prove the bottom line value to the business. Monitoring and tracking the various coupon codes in a multi-channel marketing world creates a potentially costly tracking hassle during a time where marketing performance is critical.
Springbot’s Promo Code feature removes the manual process of pulling coupon code data and calculating the value of each promo code. Merchants can generate a Promo Codes report to monitor and track the performance of codes using five key metrics:
- Total revenue
- Orders generated
- Cost to marketers
- Average order value (AOV)
- Return on investment (ROI)
“Most marketers see an uptick in sales when they release promo codes, but knowing which codes attributed revenue and at what cost is an ROI game changer for eCommerce,” said Erika Jolly Brookes, CMO at Springbot. “Springbot now helps online merchants take the guess work out of performance measurement and also provides online merchants with the deep data they need to replicate successes and generate more sales.”
Within the report, merchants can dive deeper into the data and use Springbot’s analytics to effectively plan their holiday campaigns. This includes access to:
- A customized graph based on coupon data showing the breakdown of revenue, orders, cost, average order value, or ROI over time
- Top products purchased by promo code and revenue
- Actions and marketing channels that led to purchase (e.g. social, triggered emails, newsletters, and much more) along with the revenue for that marketing channel
- Demographic data of customers who applied the code
- Referring URLs and revenue generated
To learn more about how to track the ROI of coupon codes with Springbot, visit //www.springbot.com/2015/11/springbots-new-feature-lets-track-revenue-cost-roi-promo-codes/
Just as promotion codes are a core part of a holiday marketing strategy, identifying what marketing channel to use is critical. As a resource to help eCommerce marketers ensure there are no holes in their holiday marketing strategy, Springbot is sharing marketing tips and strategies by each month of the holiday season via a downloadable PDF. The Holiday Marketing Workshop includes monthly must-do marketing checklists, holiday email templates for MailChimp and Constant Contact as well as additional holiday marketing tips to help spread the cheer.
The Springbot Holiday Marketing Workshop can be found at: //www.springbot.com/holiday-marketing-workshop/.
Springbot delivers an eCommerce marketing platform to small and medium businesses that has combined the power of marketing automation and marketing analytics to deliver its Marketing Robotics service. The cloud-based offering integrates and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.) eCommerce website owners need to drive more traffic, conversions and revenue. Springbot helps eCommerce Shopify and Magento merchants grow their revenue by taking smarter, data-driven marketing actions.
To learn more information about Springbot, please visit //www.springbot.com/.